KNOTT’S BERRY FARM AND VRSTUDIOS UNVEIL DETAILS OF “VR SHOWDOWN IN GHOST TOWN” - THE FIRST PERMANENT FREE-ROAMING, VIRTUAL REALITY EXPERIENCE AT A U.S. THEME PARK
Custom VR Installation Opens in April, 2017, Exclusively at Knott’s Berry Farm
Buena Park, CA – March 8, 2017 – Knott’s Berry Farm, its parent company Cedar Fair Entertainment and VRstudios announced today the details of the first permanent installation of a free-roaming, multi-player VR experience in a U.S. theme park, which will be located inside the Knott’s Berry Farm Boardwalk Arcade. A new custom and industry first virtual reality (VR) experience, “VR Showdown in Ghost Town” will make its debut in April, and is exclusively available at Knott’s Berry Farm.
The immersive and interactive VR attraction will invite guests to embark on a time travel adventure, which will transport them to a futuristic version of Knott’s western town of Calico. Players will be met by robotic creations and embark on a daring mission with other groups of players to defend the town.
The one-of-a-kind immersive experience perfectly combines virtual reality and a competitive gaming realm that will captivate guests. Armed with state-of-the-art wireless virtual reality headsets and futuristic blasters, multiple players will compete against one another for the highest score and bragging rights, as part of this immersive adventure, while striving toward shared team goals. At the end of the VR competition, guests will be able to view and compare scores with their fellow opponents.
“We are always looking for new and exciting ways to entertain our guests,” said Christian Dieckmann, Cedar Fair’s Vice President of Strategic Growth. “By using a free-roaming system, we can take full advantage of the capabilities of VR and let our guests be the stars of the show. A majority of people have not yet experienced VR, and we anticipate there will be a lot of interest from guests to have their first taste at our park.”
“VR Showdown in Ghost Town” is one of the many exciting new experiences coming to Knott’s in 2017 and will be available to guests at an introductory price of $6.00, in addition to park admission.
For further updates and park information please visit knotts.com or download the Knott’s Berry Farm app for your smartphone. Join the conversation about the new virtual reality experience using the hashtag #VRShowdownInGhostTown on the Knott’s Facebook or Twitter page.
About Knott’s Berry Farm and Cedar Fair:
Knott’s Berry Farm is Southern California's original theme park; featuring world-class rides, shows, attractions, the Knott’s Soak City Waterpark and Knott’s Berry Farm Hotel. Knott’s Berry Farm is owned and operated by the Cedar Fair Entertainment Company (NYSE: “FUN”), a publicly traded partnership headquartered in Sandusky, Ohio. The Company, which owns and operates 11 amusement parks, two outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract.
VRstudios (www.vrstudios.com) is a leading global VR technology company, whose VR systems and content are installed in 11 countries. The company is delivering the first truly wireless, full-range-of-motion, multi-participant, immersive experiences for the location-based entertainment industry, such as theme parks, family entertainment centers, food and beverage outlets, movie theaters and arcades. VRstudios is the first company to offer an all-in-one VR solution bundle, including its own experience management software, wireless headsets and interactive devices, entertainment content and developer tools. The company launched in 2014 and is headquartered in Bellevue, Washington.