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2/24/2026 0 Comments Universal Destinations & Experiences Celebrates Butterbeer Season in The Wizarding World of Harry PotterNIVERSAL DESTINATIONS & EXPERIENCES CELEBRATES BUTTERBEER SEASON IN THE WIZARDING WORLD OF HARRY POTTER WITH LIMITED-TIME TREATS AND MERCHANDISE AT ITS AWARD-WINNING THEME PARKS AROUND THE GLOBE Highlights of the Season Include the Debut of the Butterbeer Waffle at Universal Orlando Resort and Universal Studios Hollywood, Butterbeer Cream Puff at Universal Studios Japan and Universal Beijing Resort Orlando, Fla., Universal City, Calif. (Feb. 24, 2026) – Universal Destinations & Experiences invites guests across the globe to raise their mugs in celebration of the iconic beverage from the Harry Potter series this Spring during Butterbeer Season in The Wizarding World of Harry Potter at Universal parks in Orlando, Hollywood, Japan and Beijing. This annual tradition allows fans to celebrate their love for Butterbeer by enjoying a selection of confections that includes all-new variations of the classic favorite, and shopping exclusive Butterbeer-themed merchandise. This year’s festivities will take place from March 1 – May 31 at Universal Orlando Resort, Universal Studios Hollywood and Universal Beijing Resort, and April 1 – May 17 at Universal Studios Japan. With flavors reminiscent of butterscotch and shortbread, Butterbeer has become a “must-try” for fans visiting The Wizarding World of Harry Potter across Universal’s parks worldwide. What began as a beverage has evolved into a variety of delectable sweets that delight guests of all ages year-round, from cold, frozen, hot and non-dairy versions of the classic Butterbeer drink, to decadent desserts such as Butterbeer Potted Cream, Butterbeer Ice Cream and the Ice Lolly. Here's an overview of what guests can expect during Butterbeer Season at Universal’s theme parks: Universal Orlando Resort and Universal Studios Hollywood (March 1 – May 31) Fans can celebrate Butterbeer Season within The Wizarding World of Harry Potter at Universal Studios Hollywood, and all three themed areas of The Wizarding World of Harry Potter at Universal Orlando: Diagon Alley in Universal Studios Florida, Hogsmeade in Universal Islands of Adventure and Ministry of Magic at the all-new Universal Epic Universe Both destinations will debut exclusive treats, including the new signature item of the season, the Butterbeer Waffle, available for a limited time at the Three Broomsticks in Hogsmeade and the Leaky Cauldron in Diagon Alley. The fan-favorite Butterbeer Cream Puff will also return to Universal Studios Hollywood, while Universal Orlando will introduce limited-time treats including a new Butterbeer Cupcake, Butterbeer Cookie Sandwich, Butterbeer Candy Apple and Butterbeer Shortbread Bar available exclusively at Honeydukes in Hogsmeade and Sugarplum’s Sweet Shop in Diagon Alley, plus a Biéraubeurre (Butterbeer) Crème Brûlée available at Café L’air de la Siréne in the Ministry of Magic. Butterbeer Season will also mark the debut of Butterbeer-flavored truffles and macarons at Universal Orlando, which will be offered year-round at the K. Rammelle confectionary shop in The Wizarding World of Harry Potter – Ministry of Magic at Universal Epic Universe. A new assortment of Butterbeer-themed merchandise will also be available for purchase to commemorate the season, including a Spirit Jersey, t-shirt, bucket hat and more. Guests can shop the new collection at various retail locations across The Wizarding World of Harry Potter at Universal Orlando and Universal Studios Hollywood or online at shopuniversal.com. Universal Beijing Resort (March 1 – May 31) At Universal Beijing Resort, fans can enjoy the specialty Butterbeer Cream Puff for a limited time to get in the spirit of Butterbeer Season as they explore The Wizarding World of Harry Potter – Hogsmeade. New Butterbeer-themed merchandise will also be arriving to Universal Beijing Resort this Spring, including a limited-edition, collectible Harry Potter 25 Years of Magic Butterbeer Stein. Universal Studios Japan (April 1 – May 17) For the first time ever at Universal Studios Japan, guests can enjoy a limited‑time Butterbeer Cream Puff as part of Butterbeer Season, along with Butterbeer‑themed merchandise at Filch’s Emporium of Confiscated Goods. For more information about The Wizarding World of Harry Potter and Butterbeer Season at each destination, visit www.UniversalOrlando.com for Universal Orlando Resort, www.UniversalStudiosHollywood.com for Universal Studios Hollywood, www.USJ.co.jp for Universal Studios Japan and www.UniversalBeijingResort.com for Universal Beijing Resort. About Butterbeer Season: Butterbeer Season is a Warner Bros. Discovery global franchise initiative to annually celebrate the flavor, scent and look of the iconic beverage fans will recognize from the magical world of Harry Potter. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan favorite symbol of joy, comfort, warmth and togetherness. Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo and London, Harry Potter Shops in London, New York, and Chicago, and many of the Harry Potter touring experiences around the world. Now, every March through May, fans around the world will have the opportunity to celebrate Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to experience the joy of Butterbeer.
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Significant Build Kicks Off with First Track Delivery JACKSON, N.J. — February 18, 2026 — Six Flags Great Adventure has reached a major milestone in the development of a significant new attraction, as the first sections of track have officially arrived on site. This marks the beginning of visible construction on a new roller coaster planned to debut in 2027. These newly delivered components signal the start of an exciting new build that will continue to progress in the coming months. While full details will be shared at a later date, the scale of the track now arriving highlights the importance of this addition to the park’s future lineup. Additional updates on the attraction will be provided as development continues. What’s Coming to Six Flags Great Adventure in 2026 The 2026 season is shaping up to be a milestone year for Six Flags Great Adventure, delivering new experiences and enhanced guest offerings across the park. According to the park’s official update:
These enhancements reflect the park’s ongoing commitment to delivering memorable and immersive experiences for guests each and every season. Looking Ahead Six Flags Great Adventure continues to invest in the future with new attractions, expanded entertainment offerings, and enhanced guest benefits. The arrival of track for the park’s upcoming major attraction marks just the beginning of an exciting multi‑year journey—one that will deliver significant new thrills and experiences to the region. Additional updates, including full attraction details, will be announced at a later date. Expanded Value for Guests: New 2026 Gold Pass Regional Access Beginning in 2026, Six Flags Gold Passholders and Members will enjoy all‑new regional park access, unlocking entry to every Six Flags park within their designated region at no additional cost. This major enhancement gives guests the flexibility to explore a full lineup of destinations with one pass. About Six Flags Great Adventure Six Flags Great Adventure boasts four world-class attractions with Six Flags Great Adventure, Hurricane Harbor, Wild Safari and Savanah Sunset Resort and Spa. Home to award-winning rides like Nitro, El Toro and Jersey Devil Coaster, the park offers two areas just for the littlest guests and great family rides for the whole family, plus entertainment, shopping, and a wide variety of dining options. Its Wild Safari is one of the largest safaris outside of Africa and gets guests up-close to more than 1,200 animals from around the globe. Six Flags Hurricane Harbor is one of the Northeast’s largest waterparks with more than 25 refreshing attractions for the whole family. www.sixflags.com/greatadventure About Six Flags Entertainment Corporation Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®. KNOTT’S BOYSENBERRY FESTIVAL RETURNS WITH OVER 100 BOYSENBERRY FOOD AND BEVERAGE OFFERINGS This year’s festival begins March 13 and runs daily through April 12 with specialty menu items, new merchandise and a wide selection of entertainment BUENA PARK, Calif. Feb. 12, 2026 – Knott’s Boysenberry Festival, the annual food-inspired event that celebrates the little berry that started it all, returns with an extensive lineup of delicious food and beverage items. In addition to all the boysenberry goodness, guests can enjoy live shows and music, as well as a wide selection of local crafters and artisans. Knott’s Boysenberry Festival operates daily from March 13 through April 12. There’s no better way to celebrate the Knott’s Boysenberry Festival than experiencing over 100 signature boysenberry menu offerings. New savory items include spicy boysenberry bulgogi over steamed rice, topped with green onions, and a reuben ball with a spicy boysenberry thousand island dressing. New sweet treats include a boysenberry and pineapple upside-down cake and a boysenberry meringue tart. Guests can wash it down with one of the many boysenberry drinks, such as a boysenberry paloma, boysenberry and kiwi lemonade, boysenberry tequila sunrise and so much more. A great way to enjoy it all is by purchasing a tasting card, which offers six tastings from several boysenberry-inspired dishes and drinks. Tasting cards are available online or at the theme park. No Boysenberry Festival is complete without a boysenberry pie-eating contest, and this year has a twist. The Boysen Bear’s Pie Kitchen Games in Calico Park invites guests to help thwart those sneaky coyote pups, Moxie and Brawny, from stealing all the pies! Once they save the day, they can celebrate on the Calico Mine Stage at the Boysen Bear’s Pie Eating Contest. The adventures continue at the newly renovated Birdcage Theatre with The Great Bank Robbery, an exciting show that will have the audience cheering the hero and booing the villain. Knott's Preserved returns and will take guests on a musical journey from the little ghost town of Calico to the Seaside Boardwalk of the Roaring '20s to commemorate the park's heritage. Also returning is Old MacDonald's Barn, a tribute to one of the farm's original attractions. Guests of all ages can enjoy the cutest critters on the farm, including horses, goats and other furry friends. At the History of the Boysenberry Museum at Town Hall, guests can learn all about the little berry that had a big impact on the Knott family and Southern California. In the streets of Ghost Town, the yearly Boysenberry Festival Crafts Fair will be back in full swing with unique boysenberry-inspired artisan products from over two dozen local craft vendors. Also, returning to The Factory Store, celebrate all things Boysenberry with fan favorite the “Tied Up in Knott's" art show featuring pieces by the Knott’s community of artists. After a long day of boysenberry fun, guests are invited to stay on the farm at Knott’s Hotel, only steps away from the park. The Boysenberry Festival package includes overnight accommodations, one day admission per person registered, one boysenberry tasting card (valid for six tasting items), one single-use Fast Lane per person registered and hotel parking. Guests can book at sixflags.com/knotts/knotts-hotel. The best way to savor every day of the Knott's Boysenberry Festival and other Seasons of Fun events is with a 2026 Season Pass. Get unlimited visits, food, and merchandise discounts plus so much more! For more information about Knott's Berry Farm, visit sixflags.com/knotts. On social media, join the conversation using the hashtag #BoysenberryFestival or follow along on Instagram, TikTok and Facebook. ## ABOUT KNOTT’S BERRY FARM What began as a roadside berry stand and chicken dinner restaurant in the 1920s has evolved into Knott’s Berry Farm, one of Southern California’s most popular theme park destinations combining world-class thrill rides with traditional family favorite attractions and entertainment. Knott’s is also home to Knott’s Soak City Waterpark, Knott’s Marketplace, and the full-service Knott’s Hotel. ABOUT SIX FLAGS ENTERTAINMENT CORPORATION Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®. SIX FLAGS LAUNCHES NEW REGIONAL PARK ACCESS ACROSS THE WESTERN US AND MEXICO Gold Season Passes and Memberships Now Include Unlimited Visits to All West Regional Parks     WHAT: Six Flags is expanding the value of its 2026 Gold season passes and memberships with the launch of West Regional Park Access, giving guests unlimited admission to all parks in the West region — including Six Flags Discovery Kingdom, California’s Great America, Six Flags Magic Mountain, Knott’s Berry Farm, Six Flags México, Knott’s Soak City and Hurricane Harbor locations. Six Flags is also rolling out a limited time spring promotion offering a free upgrade to Gold when guests purchase at the price of a Silver pass at select West region parks. WHEN: Free Upgrade to Gold Promotion: Now WHERE: Included West Regional Parks:
FREE UPGRADE TO GOLD – PARTICIPATING WEST REGION PARKS: MORE INFORMATION: Full details, benefit grids and promotional dates can be found on each park’s website or at www.sixflags.com. REGIONAL PARK LIST Texas Regional Pass
Midwest Regional Pass
West Regional Pass
East Regional Pass
LOONEY TUNES and all related characters and elements® & ™ Warner Bros. Entertainment Inc. © 2026 SIX FLAGS ENTERTAINMENT CORPORATION 2/5/2026 Universal Studios Hollywood Announces “Fast & Furious: Hollywood Drift” Will Open This Summer
Universal Studios Hollywood Announces “Fast & Furious: Hollywood Drift” Will Open This Summer; Launches Media Campaign for Destination’s First High-Speed Outdoor Roller Coaster Featuring :30 Spot Narrated by Fast & Furious Franchise Producer and Actor Vin Diesel Universal City, California, February 5, 2026 – It’s official: “Fast & Furious: Hollywood Drift,” Universal Studios Hollywood’s first high-speed outdoor roller coaster will open this summer. The eagerly awaited news coincides with the launch of an exciting media campaign that includes a dynamic :30 spot featuring narration by Fast & Furious franchise producer, star and longtime parks collaborator, Vin Diesel. The pulse-pounding spot is slated to air within several high profile sporting event telecasts, including The Winter Olympics, Super Bowl LX and NBA All-Star all on NBC and Peacock. The campaign spot captures the spirit of the thrill ride, designed to immerse guests within Universal Pictures’ exhilarating Fast & Furious universe, as Universal Studios Hollywood prepares for its much anticipated summer opening. A sneak peek of the spot can be seen here. This innovative roller coaster will be located on the Upper Lot of Universal Studios Hollywood within an expansive red brick, garage-like structure. It will feature groundbreaking 360-degree rotation technology designed to create a seamless sensation of drifting cars as guests spin in motion at speeds up to 72 MPH, while careening along 4,100 feet of elaborate aerial track—the equivalent of nearly 12 football fields—that winds its way over sections of the theme park, including the multi-level Starway escalator that connects the Upper and Lower Lots. Fast & Furious: Hollywood Drift will launch as Universal Pictures kicks off the 25th anniversary of the blockbuster Fast & Furious franchise and its final theatrical release, Fast Forever, slated for March 17, 2028. “Fast & Furious: Hollywood Drift” will benefit from Universal Destinations & Experiences’ decades-long expertise in revolutionizing the development of contemporary roller coasters across its global theme parks. This ambitious roller coaster will join Universal Studios Hollywood’s slate of unprecedented groundbreaking attractions, including the interactive land, SUPER NINTENDO WORLD™, featuring the critically-acclaimed “Mario Kart™: Bowser’s Challenge” ride; “The Wizarding World of Harry Potter™” highly immersive land that features Hogsmeade™ village, “Harry Potter and the Forbidden Journey™” and “Flight of the Hippogriff™ rides; “Jurassic World—The Ride”; Illumination’s award-winning “The Secret Life of Pets: Off the Leash” and “Despicable Me Minion Mayhem”; Springfield, U.S.A. and “The Simpsons Ride™”; “TRANSFORMERS™: The Ride-3D” and “Revenge of the Mummy—The Ride,” as well as the theme park’s signature, behind-the-scenes Studio Tour attraction. About Fast & Furious Saga: Over the course of eleven films that have stoked passion in an ever-expanding audience and have earned more than $7 billion at the worldwide box office, Universal Pictures’ record-smashing, homegrown Fast & Furious Saga has become the studio’s most-profitable and longest-running franchise. Across social media platforms, the fan following for the movies and cast has grown into the biggest of any active franchise. Following 2017’s The Fate of the Furious, which debuted in theaters as the biggest global opening of all time, the blockbuster franchise expanded to a multitude of offerings – from toys and video games to an animated series and the hit spin-off title, Hobbs & Shaw. The tenth and most recent chapter in the Fast & Furious Saga, Fast X, raced into theaters May 2023. For more information about Universal Studios Hollywood, visit www.UniversalStudiosHollywood.com; follow @UniStudios on Instagram and X and like Universal Studios Hollywood on Facebook. |
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