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Industry News

9/30/2025

Elvira Moves Into Midnight Falls as Los Angeles Haunted Hayride Returns for its 17th Year

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Cassandra Peterson Joins LA’s Halloween Tradition with “Elvira’s Trick or Treat Mayhem”
LOS ANGELES, AUGUST 26, 2025 – This fall, Thirteenth Floor Entertainment Group returns to Griffith Park at the iconic Los Angeles Haunted Hayride for its 17th season, bringing with it an electrifying new partnership with the Mistress of the Dark herself, Elvira (Cassandra Peterson). Running from September 19 through November 2, tickets start at $38.99 on select nights and with pre-sale live now. Secure your ticket to the Hayride now at losangeleshauntedhayride.com.   

For the first time ever, Elvira has taken up residence in Midnight Falls, transforming the fan-favorite Trick or Treat maze into “Elvira’s Trick or Treat Mayhem”. Guests will also discover Elvira-themed photo ops, exclusive merchandise across all Thirteenth Floor locations nationwide(including limited-edition pins, t-shirts, VHS mystery boxes, advent calendars, and more), and even the sound of her unmistakable voice echoing throughout the event as she takes over Midnight Falls’ radio station. 

The iconic Haunted Hayride will also be blending nostalgic scenes from the original Hayride with all-new soundscapes and eerie encounters, delivering a chilling balance of scares and classic Halloween spirit. New this year, Elvira takes center stage in Elvira’s Trick or Treat Mayhem, a candy-coated labyrinth of chaos brimming with her signature wit, glamour, and wicked mischief, where a bizarre surprise awaits at every turn. The fright continues deep in the backwoods with Hellbilly Halloween, where a cannibalistic family celebrates the season with gruesome tricks and horrifying treats. Guests are invited back to Monáe Manor, for another hauntingly stylish house party hosted by icon, Janelle Monáe.

“We are thrilled to announce LA Haunted Hayride’s collaboration with Elvira this year! We are all ready for her to ‘move in’ and enhance the retro Halloween horror experience throughout LA Haunted Hayride,” said Jen Bendik, General Manager. “We’re excited to bring nostalgic Halloween back to guests with iconic scenes returning to the Hayride and much more. This is a year guests won’t want to miss!”

In addition to the Hayride and mazes, guests can immerse themselves in the cursed community of Midnight Falls, browse the general store for exclusive merchandise, and indulge in Halloween-themed food, mocktails, activities, and attractions. New this year, the Cider Mill Experience lures visitors into a cozy lounge bathed in autumn glow, where warm apple cider and fresh apple cider donuts offer a fleeting comfort amidst the shadows.

This year’s Los Angeles Haunted Hayride will feature the following 2024 add-ons:
  • Elvira Pop Up Retail shop – New! Guests can explore the delightfully dark Elvira Pop-Up Retail Shop, showcasing a curated collection of merchandise inspired by the Mistress of the Dark. From witty tees to limited-edition accessories and official collectibles, the spooky storefront offers something for every fan and is open during attraction hours.
  • Scary-Go-Round (Elvira Edition) – Reimagined for 2025! The iconic ride has been reskinned in honor of Elvira’s beloved pup, Gonk.
  • The Monte Revolta Show – Get ready for the ultimate Theatrical Macabre Experience from beyond the grave. It’s Monte Revolta… the undead irreverent lounge singer who is bringing the dead back to Rock. Join Monte, Rotly & Ms. Muerte as they exhume an ultra shocking musical, comedy revue.
  • Mini Escape Games – Step into a chamber where time itself becomes the enemy. In just five fleeting minutes, groups must unravel cryptic riddles and hidden clues before the clock tolls its final second. Failure means being forever trapped in the puzzle’s sinister embrace.
  • Madame Aurora’s Seance Show– Within the velvet shadows of her tent, world-famous medium Madame Aurora dares to pierce the veil once again. For ten harrowing minutes, she beckons spirits to cross into our realm, their whispers curling through the dark. Beware: not all who answer her call come bearing peace. This immersive theatrical ritual is not for the faint of heart.
  • Midnight Falls Axe Throwing – With the curse of the witch plaguing the city of Midnight Falls, learn to protect yourself from the less-than-friendly ghouls. The Axeperts at Midnight Falls will train you up and you can try your hand at hitting the bullseye 5 times.
  • Zombie Splat – The dead refuse to rest in Midnight Falls, and only your aim can hold them back. Armed with a hopper of 700 glowing GellyBalls, guests are thrust into a live-action apocalypse, firing upon relentless actor-driven zombies. Safe yet thrilling, this five-minute battle comes complete with protective eyewear, though nothing will shield you from the terror in their eyes.
  • S’mores Stations – At the heart of Midnight Falls lies the Town Square, flickering with the glow of firelight. Here, guests may pause to roast their own s’mores beneath the watchful gaze of roaming townsfolk.

For more information, visit losangeleshauntedhayride.com and follow LA Haunted Hayride on Facebook and Instagram. The Los Angeles Haunted Hayride is located at Griffith Park - 4730 Crystal Springs Dr., Los Angeles, CA 90027. 

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Thirteenth Floor Entertainment Group
Thirteenth Floor Entertainment Group (“13FEG”) is the world’s largest producer and operator of theme park-quality entertainment events. 13FEG currently operates 30 attractions, including haunted houses, Halloween festivals, and year round location-based entertainment venues. 13FEG continues to set the bar for live horror entertainment, operating in 18 cities across the United States. Thirteenth Floor is headquartered in Denver, CO with offices in Austin, TX and Los Angeles, CA. Learn more at ThirteenthFloor. com.

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9/30/2025

DrownedOut Productions delivers a Halloween ghost experience unlike anything else in Southern California

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​[LOS ANGELES, CA, September, 2025] - DrownedOut Productions invites you to experience their halloween show, People In The Dark: An Immersive Ghost Story, this October in Downtown Los Angeles. Join the Lost Legends Ghost Tours on a thrilling face-to-face encounter with Hollywood’s forgotten past. Rooted in premier elements of immersive theater and traditional haunted houses, this is a ghost story like no other!

This all-new Halloween show comes on the heels of DrownedOut’s sold-out run of their immersive horror experience Limos in April. With the scale of this new production, Jackson hopes that People in the Dark will deliver a unique experience that stands out in Los Angeles’ abundant haunt lineup and elevates DrownedOut Productions to become the newest major player in the Los Angeles immersive scene.
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“This show is a huge step up from anything we’ve done before, this show incorporates every tip and trick we know to create a compelling cinematic horror experience” director and owner Jackson comments, “Most of our team has day jobs working as theme park designers, this is our chance to step out and create our own little love letter to all things horror and immersive.”
​People In the Dark will run October 10th to 31st at 1035 S. Olive St, Downtown LA, 90015. Show times vary per evening. Tickets can be purchased for $66.60 at https://www.tickettailor.com/events/drownedoutproductions/1815495
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​ABOUT DROWNEDOUT PRODUCTIONS
Based in Los Angeles, DrownedOut Productions is an immersive theater group specializing in elevated horror experiences. With deep expertise and passion in the theme park industry, the team crafts intimate and thematic experiences that will drown out the outside world and leave a lasting feeling of unease, discovery and spectacle.
 
No Proscenium - “An impressive debut from a talented new voice in immersive entertainment”
Midsummer Scream - “You’re in for a treat’
Audience Member - “It felt like I was living a horror movie”
 
Website: https://www.drownedoutproductions.com 
Follow us on Instagram: @DrownedOutProductions


9/26/2025

Universal Studios Hollywood Readies for Universal Fan Fest Nights 2026 Featuring an Exciting Mash-up of Scooby-Doo x Universal Monsters

Universal Studios Hollywood Readies for Universal Fan Fest Nights 2026 with Presale Tickets and Teases the Debut of the All-Original In-World Experience Featuring an Exciting Mash-up of Scooby-Doo x Universal Monsters,
With More Reveals Forthcoming

Universal Fan Fest Nights Kicks Off on Thursday, April 23,
and Continues Select Nights Through Saturday, May 16, 2026

Presale Tickets Available for Purchase Now Through December 17 And Include a First-Ever Universal Fan Fest Nights 2026 Complimentary Limited Edition Collectible Medallion
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Universal City, California, September 26, 2025 – Get ready for Universal Fan Fest Nights 2026 at Universal Studios Hollywood as the theme park prepares for exciting and immersive pop culture, in-world experiences featuring a slate of all-new and returning adventures, including the exclusive announcement of an innovative mash-up of Scooby-Doo x Universal Monsters that will take guests onto Universal’s iconic backlot, plus the availability ofpresale tickets.

Presale tickets can be purchased now through December 17, 2025, and include the first-ever Universal Fan Fest Nights 2026 complimentary limited edition collectible medallion. Universal Fan Fest Nights begins on Thursday, April 23, and continues select nights through Saturday, May 16, 2026. Event dates are: April 23-25; May 1-3, 7-9, 15-16.

Today’s eagerly awaited news marks the beginning of a rollout of Universal Fan Fest Nights announcements and coincides with Universal Studios Hollywood’s participation in L.A. Comic Con, which takes place at the Los Angeles Convention Center from September 26-28.

Universal Studios Hollywood’s presence will include an interactive booth and informative panel discussion to be held on Saturday, September 27 at 1:00 p.m. in Panel Room 304ABC focusing on Universal Fan Fest Nights, Halloween Horror Nights and the Fast & Furious: Hollywood Drift roller coaster opening in 2026. Panel participants will feature John Murdy, Executive Producer of Halloween Horror Nights; Stephen Siercks, Executive Producer of Universal Fan Fest Nights; Jon Corfino, Vice President, Universal Creative and Abbye Finnan, Senior Show Producer, Universal Creative. Todd Martens, Los Angeles Times will moderate the panel.

Paid admission is required to attend L.A. Comic Con.

Universal Fan Fest Nights is an after-hours, separately ticked event that celebrates the exhilarating world of fandom through immersive and interactive in-world experiences created by the theme park’s renowned and highly creative entertainment team in collaboration with esteemed industry experts.

Featuring a spectrum of inspirational pop-culture categories, inclusive of sci-fi, fantasy, gaming and anime, Universal Fan Fest Nights will welcome guests to embrace a variety of eclectic worlds that celebrate and elevate fandom favorites alongside live entertainment, character interactions, cosplay, photo opportunities, curated food, beverages and merchandise.

Today’s announcement sets the stage for a plethora of more exciting news to be announced in the coming months.

“The debut of our second annual Universal Fan Fest Nights event is just months away and Universal Studios Hollywood is knee-deep in its development, fine-tuning the very details that we know make a difference for fans,” said Scott Strobl, Executive Vice President and General Manager, Universal Studios Hollywood. “We are passionate about creating a top-notch fan event for our guests and can’t wait to share how incredible year two will be. And as we prep for opening night on April 23, we are pleased to be able to offer presale tickets to our guests that include a very cool, complimentary Universal Fan Fest Nights 2026 collectible medallion that we think will become another fan favorite.”

Presale tickets include Universal Fan Fest Nights General Admission and Universal Fan Fest Nights Ultimate Fandom Pass and include a complimentary limited edition collectible medallion. Restrictions apply. Click here to purchase presale tickets and for full Terms and Conditions.

Universal Fan Fest Nights is exclusive to Universal Studios Hollywood and all experiences and activations are included every event night for guests to enjoy. Adding to the adventure, guests can also experience select theme park attractions open during the event, including “Mario Kart™: Bowser’s Challenge,” “Harry Potter and the Forbidden Journey™,” “Flight of the Hippogriff™,” “Jurassic World—The Ride,” “Despicable Me Minion Mayhem,” “TRANSFORMERS™: The Ride—3D,” “Revenge of the Mummy: The Ride” and “The Simpsons Ride™”.

For more information visit www.UniversalStudiosHollywood.com and Universal Fan Fest Nights, follow @UniFanFestNights on Instagram, visit Universal Studios Hollywood on Facebook and follow @UniStudios on Instagram and X.

9/19/2025

Fright Fest and Kids Boo Fest Begin Tomorrow at Six Flags Darien Lake

Enjoy unlimited ‘Thrills by Day’ and ‘Fright by Night’ with 2026 Season Pass offer
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WHAT:
Six Flags Darien Lake is the region’s top destination of spooky Halloween fun and nighttime terror. With thrilling rides plus the happy Halloween haunts ofKids Boo Fest® by day and spine-chilling Fright Fest® by night, the park offers a thrilling opportunity for families to make fall memories together. Additional details are below.

WHERE:
Six Flags Darien Lake, 9993 Allegheny Road, Darien Center, NY

WHEN:
Weekends through Oct. 25, 2025
  • Saturdays 12 to 10 pm (Kids Boo Fest & Fright Fest)
  • Sundays 11 am to 6 pm (Kids Boo Fest) – except Oct. 12: 12 to 10 pm (Kids Boo Fest & Fright Fest)
  • Plus, Oct. 13, 11 am to 6 pm (Kids Boo Fest)

DETAILS:
For family-friendly fun this fall, visit BooFest during the day with little ones and guests who scare easily. Fright Fest begins once the sun goes down, and is geared toward those age 13 and up.

Fright Fest highlights:
  • The park’s thrilling rides take on an eerie twist in the dark.
  • Encounter spine-tinging chills in the park’s Scare Zones. These themed midway areas engulf guests in the terror of the season.
    • Bone Yard Boulevard: Explore this post-apocalyptic junkyard run by the Night Shade Army. Chaos reigns, and it's time you fall in line.
    • Ghost Ship Cove: Face restless pirate souls seeking new crew—join if you dare, or end up their next captive forever.
    • Willow Creek Cemetery: Meet restless spirits wandering the deep, dark cemetery—every tomb hides a chilling secret.
  • The haunted mazes are the park’s premium experiences that require separate admission – Haunted Attraction Pass -- and test every guest’s courage.
    • Carnival of the Dead: Visit this rotting carnival in Darien Woods where clowns and freaks call home. Come for the show, stay for the encore.
    • Escape to Bloodstone Hollow: Flee a sinister lab to the haunted farm—will you find salvation, or is it already too late to escape?
  • Live entertainment adds excitement for all ages.
    • The Uprising: As night falls, watch the restless dead rise and roam—witness their chilling arrival in the dark.
    • Laser SPOOKtacular: Experience a dazzling Halloween laser show—lights, chills, and thrills light up the night sky.
  • Delicious seasonal treats and adult brews and beverages.

Kids Boo Fest highlights:
  • Fall fun on the region’s most spectacular rides and attractions.
  • Seasonal live entertainment and interactive adventures for the little ones:
    • Woody and Wally’s Haymazing Adventure: Help Woody and Wally find their way out of the hay maze in this exciting family activity.
    • Trick or Treat Trail: Little ones can collect candy and meet friendly characters at this kid-friendly fall activity.
    • Woody and Wally’s BooFest Costume Party: Strut your stuff and join Woody and Wally for a fun-filled costume party celebration.
    • Corn Maze: Get lost in the corn with the whole family on this fun fall adventure.
  • Festival foods with a fall twist.
For tickets, operating calendars and more, visitwww.sixflags.com/darienlake
All entertainment, activities, calendar and ride availabilities are subject to change.

ADDITIONAL PARK NEWS:
  • Six Flags Darien Lake is currently offering an unprecedented benefit with its 2026 Season Pass. To celebrate the first anniversary of the merger between Six Flags and Cedar Fair, Six Flags is offering unlimited access to more than 40 Six Flags Entertainment Corporation parks for the remainder of 2025 and all of 2026 with the purchase of a 2026 Gold Pass through Oct. 25 during the MVP (Most Valuable Pass) Sale. This includes access to Canada’s Wonderland and LaRonde in Canada, Great Escape Resort in Lake George, NY, Six Flags New England, Cedar Point in Sandusky, OH and more.

9/15/2025

Pacific Park Taps EPIC Entertainment Group to Reimagine Iconic Funhouse, Now Open on the Santa Monica Pier

Santa Monica, CA – The masterminds of immersive storytelling and expert production, EPIC Entertainment Group, have designed, built, and produced a slice of Santa Monica’s amusement history with the debut of the all-new Funhouse at Pacific Park on the Santa Monica Pier. Officially opened on Wednesday, September 10, the 2,800-square-foot attraction resurrects the long-lost spirit of the legendary “Toonerville Funhouse” through a modern, spine-tingling lens, just in time for the Halloween season and beyond
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Drawing on their decades of experience creating large-scale themed entertainment and spooky, story-driven spaces across the country, EPIC crafted a fully realized narrative rooted in the Pier’s rich past. The original Toonerville Funhouse first thrilled guests at Ocean Park Pier in the 1920s, later returning at Pacific Ocean Park in 1958. Hidden away for decades, its whimsical-yet-unnerving spirit has now been revived in nine mysterious chambers, each filled with optical illusions, disorienting twists, and delightfully eerie surprises.

“Creating the Funhouse for Pacific Park allowed us to blend nostalgia with new innovations in storytelling,” said Charity Hill, Co-Founder and Executive Producer of EPIC Entertainment Group. “We love digging into history, finding what made people fall in love with these experiences in the first place, and then reinventing them for today’s audiences. With the Funhouse, we’re not just paying homage to Santa Monica’s amusement legacy, we’re creating a whole new chapter that will surprise and thrill guests for years to come.”

Just past Snackville, guests will stumble upon what appears to be an abandoned storage area tucked into the century-old pier. Inside, guests will discover that the Funhouse is far more than a maze of mirrors and tricks. At the heart of its lore lies a sinister pact: Sprinkles the Clown and a mysterious Fortune Teller are in cahoots, luring unsuspecting visitors deeper into the maze and toward their chilling fate in the ice cream freezer. Among its decayed relics lies a sigil granting entry into a labyrinth of curiosities, including nine distinct rooms such as Mirror Madness, Puppet Master, Gumball Glazy, and Vanilla Chill. Visitors may even come face-to-face with the mischievous Sprinkles the Clown as they attempt to escape the attraction’s disorienting paths.

For EPIC, the project is another example of the company’s ability to transform a client’s vision into reality: bridging history, theatrical design, and immersive production to deliver unforgettable guest experiences. Known for designing and producing some of the most imaginative live events, seasonal attractions, and brand activations across the country, EPIC once again proves its expertise in blending narrative with environment.
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With a client roster that includes Hotel del Coronado, Crayola, Hersheypark, Ritz-Carlton, Fairchild Tropical Botanical Gardens, and now the Santa Monica Pier, EPIC Entertainment Group has become a trusted creative force for destination brands and legacy properties. The team is credited with elevating Dark Harbor at the Queen Mary into one of Southern California’s most acclaimed Halloween attractions and continues to play a major role in Hersheypark’s Dark Nights, managing everything from costume and makeup to stage and talent. 

Whether reimagining seasonal events, developing immersive worlds, or producing large-scale spectacles, EPIC consistently delivers bold creative design and world-class production that transform spaces into unforgettable guest experiences. For more information about Epic Entertainment Group, visit EpicEntertainmentGroup.com and follow on Instagram, Facebook, and LinkedIn. 

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About  EPIC Entertainment Group
Founders Steve Sheldon and Charity Hill launched EPIC Entertainment Group in 2016. The company has been instrumental in leading the way for live event production, themed entertainment, location-based attractions, and brand activations. Epic Entertainment Group is a collective of innovative producers, experiential marketers, and creative designers whose sole mission is to produce unrivaled immersive experiences while having a kick-ass time doing it. This team of fine-tuned experienced architects execute every facet of development, production, operation, and integration with flawless precision for events of every scope and scale. For more info: www.epicentertainmentgroup.com. 
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