West Coast’s Tallest Drop Tower Ride to Debut DC Super Hero VR Experience
Six Flags Magic Mountain Introduces the Next Generation of Virtual Reality
LOS ANGELES, Calif. — March 26, 2018 — Six Flags Magic Mountain—in partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment—today announced a new, extreme virtual reality experience coming to one of the world’s tallest and fastest drop tower rides. For a limited time, guests can experience the new DC SUPER HEROES Drop of Doom VR. Thrill-seekers will don special VR headsets to view the action as SUPERMAN and WONDER WOMAN battle their nemesis, LEX LUTHOR, while plunging 400 feet at speeds up to 85 mph. DC SUPER HEROES Drop of Doom VR is slated to open to the public today.
“As the world leader in ride innovation, Six Flags is taking virtual reality to the next level by leveraging the unique thrill of one of the world’s tallest drop towers and adding an epic virtual battle of good versus evil,” stated Six Flags Magic Mountain Park President, Neal Thurman. “Combining the most iconic DC Super Heroes, Wonder Woman and Superman, with state-of-the-art technology, DC Super Heroes Drop of Doom VR delivers an awe-inspiring new thrill for spring 2018.”
When anxious riders buckle into their floorless seats and strap on their VR headsets, they are immersed into a 360-degree virtual world where they are unwittingly invited by DC Super-Villain, Lex Luthor, to test the newest LexCorp levitation technology. Among the highlights of this intense, interactive storyline:
Riders must be at least 48” tall to ride DC SUPER HEROES Drop of Doom VR, and at least 13 years old to experience VR. Six Flags Magic Mountain launched their very first VR coaster experience in 2016 on The New Revolution.
Six Flags Magic Mountain 2018 Season Passes and Memberships are currently on sale. Members can now enjoy priority park entry and tremendous discounts of up to 50% on nearly all food and merchandise purchases all season long. Members also receive skip-the-line passes, sneak previews, and extended ride times on some of their favorite rides and attractions.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.3 billion in revenue and 20 parks across the United States, Mexico and Canada. For 57 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions. For more information, visit www.sixflags.com.
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About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.