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Industry News


5/31/2019

Just In Time for Summer Feld Entertainment Partners with Cedar Fair to Launch New Monster Jam® Thunder Alley Theme Park Experience

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 Larger-than-Life Freestyle Ride Trucks, Play Area, Build-a-Truck and Garage Coming to a Theme Park Near You
WHAT:  Feld Entertainment, worldwide leader in live family entertainment and Cedar Fair, a leader in immersive entertainment, have strategically collaborated to create Monster Jam®Thunder Alley—a larger-than-life interactive experience for Cedar Fair guests and Monster Jam fans alike. Starting this summer, the new partnership will feature multiple interactive zones, providing unprecedented, under-the-hood opportunities for guests to witness the global phenomenon of Monster Jam outside of arenas and stadiums in select Cedar Fair parks. Feld Entertainment’s partnership with Cedar Fair continues to highlight Monster Jam’s growing appeal across audiences and fans of all ages, proving there are many ways to engage the sport, along with its drivers, trucks and licensed products.  Monster Jam Thunder Alley will offer authentic experiences for Cedar Fair guests, including:
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Monster Jam Freestyle Ride Truck
Buckle up for an unforgettable, thrilling ride in a brand new 10-passenger Grave Digger®or Megalodon® Monster Jam ride truck. Racing through a Freestyle-inspired course, guests onboard will get a taste for what it’s like to drive a 12,000lb Monster Jam truck on a course with the most obstacles on any ride truck track ever built.

Monster Jam Pit Stop Play Area
Let your imagination soar at the Pit Stop Play Area, featuring miniature tracks, ramps, obstacles and authentic Monster Jam die-cast replica trucks, complete with the sounds of an announcer, revving engines and more.

Monster Jam Garage
Learn how Monster Jam trucks come to life with this first-of-its kind Monster Jam Garage experience. See inside of a Monster Jam truck engine, interact with 645-pound tires, and receive an under-the-hood look at the shocks, gears, and more!

Monster Jam Build-a-Truck
Build your own custom mini-Monster Jam truck as a family with for-purchase wooden truck kits.
WHEN / WHERE: Monster Jam Thunder Alley experience is slated to tour select Cedar Fair parks including:
  • Cedar Point – Sandusky, OH
    • May 18, 2019 – June 30, 2019
  • Kings Dominon – Doswell, VA
    • July 20, 2019 – September 2, 2019
  • Dorney Park – Allenton, PA
    • September 14, 2019 – November 3, 2019
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WHY:  Monster Jam is a category-leading, 365-day franchise that lives beyond the stadium and arena walls. Bringing to life a strategic partnership with Cedar Fair gives Monster Jam fans and Cedar Fair guests a unique way to engage and experience both properties like they never have before. Partnering with a like-minded company enables Monster Jam to roar into fans’ lives in a new, unforgettable way and serves as an introduction to theme park enthusiasts. From TV to toys, from merchandise to content and now to theme parks, Monster Jam reaches their fans beyond the live event in more ways than ever.


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