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Industry News


4/30/2020

THINKWELL GROUP PUBLISHES POST COVID-19 WHITE PAPER FOR LOCATION-BASED ENTERTAINMENT INDUSTRY WHEN REOPENING PARKS,MUSEUMS, & ENTERTAINMENT VENUES

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 Los Angeles, California (DATE): In a white paper published today, Thinkwell Group addresses
seven areas for location-based entertainment owners and operators to consider when
reopening their park, museum, attraction, or entertainment venue in a post COVID-19 world.
From the entrance experience, ticketing processes, and queues to touchless interactives and
VR, the white paper details concepts that are intended not only for theme parks and attractions,
but for most location-based entertainment venues. Some of these solutions are already being
developed with Thinkwell’s global clients, highlighting the viability and adaptability of these
solutions.
​
One area addressed in the white paper is what’s next for interactive and touch screen
experiences. Thinkwell is already working on prototype concepts for touchless interactives with
the research & development team at Thinkwell Studio Montréal. “We have been talking with
many of our clients about what they think they’re going to need to be a trusted venue for guests
and employees post COVID-19, and we’re exploring what we can do to adapt and adjust to give
everyone an improved and safer experience,” says Craig Hanna, Thinkwell’s Chief Creative
Officer.
​
For the full report, please click here.

About Thinkwell Group
Thinkwell Group is a global experience design and production agency with studios and offices in
Los Angeles, Beijing, Abu Dhabi, Montréal, and Riyadh. For nearly 20 years, our
multi-disciplinary team has created compelling experiences for a wide range of clients and
brands around the world. Thinkwell’s creative, collaborative team brings extensive experience in
the strategy, planning, design, and production of theme parks, destination resorts, major
branded and intellectual property attractions, events & spectaculars, museums & exhibits,
expos, and live shows. The award-winning company has become a leader in experiential design
by bringing a unique holistic approach to every engagement. Thinkwell most recently delivered
Lionsgate Entertainment World and the award-winning Warner Bros. World Abu Dhabi, the
world’s largest indoor theme park.
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For more information visit: www.thinkwellgroup.com.

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