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Industry News

8/27/2025

Delusion Returns to Downtown LA With a Frightfully New Chapter

Experience over a decade of immersive horror in a completely reimagined interactive theater adventure at the Variety Arts Theater
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LOS ANGELES, August 26, 2025— Thirteenth Floor Entertainment Group, the world’s premier Halloween-themed entertainment company, invites thrill-seekers to step into the world of Delusion. For over a decade, this groundbreaking immersive theater experience has drawn audiences into a story where they are not just spectators but participants as well, making every choice part of the unfolding nightmare. Returning this year, at a new location, at the Variety Arts Theater in downtown Los Angeles, “Delusion: Harrowing of Hell” unveils a dark new chapter, promising twists, terror, and unforgettable encounters that will leave guests questioning reality itself.

Running from September 18th through November 9th on select nights, guests will become key players in a sinister and entangled escapade. Tickets for “Delusion: Harrowing of Hell” are on-sale now with tickets starting at $112.99 on select nights. Guests are highly encouraged to sign up on the website at enterdelusion.com for early access while supplies last. You can view the 2025 trailer here.

I can't say it or hear it enough. There really is nothing in the world like Delusion. And after this season, Delusion will be the longest running immersive theater experience in the world (go ahead and fact check me but it's a waste of your time!),” said Creator of Delusion  Jon Braver. “In the end, we are all about ADVENTURE! So come join us for another otherworldly experience (and see this new creature you will never, ever forget).

This season, “Delusion: Harrowing of Hell”  explores a supernatural cult that has taken the metaphors of Dante’s inferno too far. Convinced that the circles of hell are a necessary preparation for the afterlife, the Devotees of the Path claim to be conduits between worlds and guardians over the gates of hell. Will you follow the inscription on the arched entry way leading to the belly of the Pagan’s Path and abandon all hope? To take the Path is to endure a reflection of mortal weakness and sin. If one can survive, then paradise awaits.

Delusion will also offer an array of themed beverages and unique character interactions woven throughout guests' visit. For those seeking something even deeper, the newly added upgrade “The Delusional: Devil in the Details” provides an exclusive behind-the-scenes journey led by the fallen angel Virgil. Guests slip into the darkness to uncover Delusion's inner workings, witnessing up close the transformation of characters, creatures, and set design. This add-on includes a backstage tour, VIP venue entrance, access to a reserved lounge area, and a collectible credential.

For additional information, including event specifics, ticket pricing, and more, please visit www.enterdelusion.com and follow us on Facebook, Instagram, and YouTube. Delusion is located at the Variety Arts Theater, 940 S Figueroa St. Los Angeles, CA 90015

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About Thirteenth Floor Entertainment Group
Thirteenth Floor Entertainment Group (“13FEG”) is the world’s largest producer and operator of theme park-quality entertainment events. 13FEG currently operates 30 attractions, including haunted houses, Halloween festivals, and year round location-based entertainment venues. 13FEG continues to set the bar for live horror entertainment, operating in 18 cities across the United States. Thirteenth Floor is headquartered in Denver, CO with offices in Austin, TX and Los Angeles, CA. Learn more at ThirteenthFloor. com.


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