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Industry News

8/13/2026 0 Comments

DISNEY AND FORMULA 1 EXTEND THEIR COLLABORATION THROUGH 2028 AND WELCOME DISNEY AND PIXAR'S CARS

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Extension deepens the Disney and Formula 1® relationship, while Lightning McQueen races into the FORMULA 1® GRAN PREMIO D'ITALIA AT MONZA to mark the 20th anniversary of Pixar’s Cars
​ANAHEIM, Calif. (August 13, 2026) -- Today, Disney and Formula 1® announced an extension of their collaboration, taking the program through 2028 and marking the next chapter of the global program with the addition of Disney and Pixar’s Cars. The news was unveiled at D23: The Ultimate Disney Fan Event, where fans can visit the Disney Store booth for a first look at the all-new Disney and Pixar Cars Collection with Formula 1®. Throughout the convention weekend, D23 attendees can also experience the collaboration firsthand at the Disney x Formula 1® Fuel the Magic Photo Experience.
 
Launched in 2025, the collaboration blends Disney storytelling and racing fandom through immersive experiences, engaging content, and bespoke merchandise for fans worldwide. The 2028 extension adds a full new season beyond the original plan, while the addition of Pixar’s Cars expands the collaboration beyond Mickey & Friends for the first time.
 
"Our mission with the F1 partnership is to bring Disney magic to fans in unexpected and creative ways, whether they're watching at home, trackside or engaging on social,” said Joss Hastings, Senior Vice President Marketing at Disney Consumer Products. “Building on the momentum established with Mickey & Friends, expanding our relationship to include Pixar’s Cars at Monza GP presents an exciting opportunity to ‘Fuel the Magic’ and bring together two fandom communities that share the same love of speed, spectacle, and heart. The future of this collaboration belongs to those fans, and our goal is to continue building moments that celebrate their passion."
​"The success of our partnership with Disney has demonstrated what's possible when two globally loved brands come together around a shared vision for creativity, storytelling and fan engagement. Extending our relationship reflects the strength of that collaboration, and our ambition to continue creating new experiences for fans around the world,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “This merchandise collection is a natural next step and brings together the excitement of Formula 1 with Disney and Pixar's Cars in a way that feels both authentic and nostalgic. For many fans, Cars was an early introduction to the thrill of racing, making this collaboration a fun way to celebrate the enduring appeal of the sport through characters that generations have come to know and love."
A Growing Global Fan Movement
The collaboration has showcased Mickey & Friends in fun and unexpected ways across major cultural moments, growing into a fan experience spanning entertainment, merchandise, content, and community impact:
 
  • Formula 1® Las Vegas Grand Prix 2025: Debut of the collaboration with a one-of-a-kind Disney Live Entertainment performance at the Fountains of Bellagio and appearance from the Disneyland Band, plus the debut of the Disney x Formula 1® merchandise collection.
  • Formula 1® Chinese Grand Prix 2026: Kickoff of original WEBTOON content, Formula 1® show car at Shanghai Disneyland Resort and Fan Zone retail pop-ups, featuring race-specific and core merchandise collections.
  • Formula 1® Grand Prix du Canada 2026: Extension of the collaboration into F1® ACADEMY™, spotlighting Minnie Mouse and Daisy Duck in race-ready looks, dedicated merchandise and race-weekend experiences aimed to inspire the next generation of women in motorsport.
  • Formula 1® British Grand Prix 2026: Disney and Formula 1® expanded their collaboration beyond the track through a Make-A-Wish® initiative, unveiling a custom Mickey Mouse-inspired racing helmet that was signed by 20 current Formula 1® drivers. After attracting 199 bids from 28 bidders across 12 countries, the one-of-a-kind collectible sold for a record-breaking £151,000 ($201,000 USD) with net proceeds* from the sale donated to Make-A-Wish International, making it the highest-value charitable item ever sold on F1® Authentics.
 
Following the success of the record-breaking Make-A-Wish auction, a second custom Mickey Mouse-inspired Bell Racing helmet will be showcased at D23: The Ultimate Disney Fan Event, giving fans the opportunity to see the design up close. Fans in the U.S. can also enter a Prizeo sweepstakes for a chance to win a replica version, with net proceeds* benefiting Make-A-Wish America and helping extend the initiative’s impact.
 
Lightning McQueen at Monza
For two decades, Cars has thrilled fans through films, products and Disney Parks attractions. Now, Piston Cup champion Lightning McQueen arrives in Monza in an all-new look. Set against one of motorsport's most prestigious race weekends, the experience creates a landmark crossover moment for Cars and Formula 1® fans alike.
 
Disney and Pixar’s Cars Collection with Formula 1® at D23
Fans attending D23: The Ultimate Disney Fan Event can shop the new Disney and Pixar’s Cars Collection with Formula 1®, including six new Disney Store first to market items. The collection will be on display at the Disney Store booth throughout the convention weekend including a Disney Store exclusive pin, hat and fleece as well as die-cast vehicles from Mattel. Disney and Pixar’s Cars Collection with Formula 1® will be available to shop online at DisneyStore.com on August 14 at 9 a.m. before select items become more widely available on August 27, arriving on the Formula 1® Official Online Store and at the Formula 1® Gran Premio D’Italia 2026 in Monza this September.
 
Fuel the Magic Continues Off the Track
Fans can continue to "Fuel the Magic" year-round through original content, including the WEBTOON comic series, and shop Disney x Formula 1® and Disney x F1 ACADEMY™ products on the F1 Store and DisneyStore.com. More details on 2028 season activations will follow in the coming months.
 
Follow along via @mickeymouse, @f1, @f1academy, and @pixarcars, and using #FuelTheMagic.
 
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About Disney Consumer Products: Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
 
About Formula 1®: Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
 
About Disney and Pixar’s Cars 20th Anniversary: 20 years ago, a hotshot, rookie race car took an unexpected detour on a forgotten stretch of Route 66, landing himself in the sleepy town of Radiator Springs. In that small but loyal community, Lightning McQueen would learn more about friendship, dedication, and teamwork than his previous life in the fast lane could ever have taught him. Two decades after Disney and Pixar’s Cars premiered, the fans’ love for McQueen, Mater, Sally, Doc Hudson and the rest of the Radiator Springs crew, races on.

Fans of all ages have embraced the fun, friendship & fast-paced adventures of Cars through numerous films, Cars Land at Disney’s California Adventure, dynamic product lines, books, games, and many themed experiences. The world of Cars has also spawned numerous shorts and series, with much more to be discovered down the road!

Join the milestone celebration as we hit the road for Cars’ 20th anniversary and rediscover that life is really about the journey, not the finish line. Disney and Pixar’s Cars now streaming on Disney+
 
*Net proceeds include all revenue received for the helmets/products minus vendor, transaction, tax or logistics related expenses

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8/12/2026 0 Comments

Delusion Returns to the Historic Beckett Mansion with Den of the Mosquito

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Delusion Returns to the Historic Beckett Mansion with Den of the Mosquito​
LOS ANGELES (August 12, 2026) — Delusion, the acclaimed interactive horror theater experience created by writer and director Jon Braver, returns this fall to the historic Beckett Mansion, where the series first began in 2011. Presented by Thirteenth Floor Entertainment Group, the 2026 production, Delusion: Den of the Mosquito, runs on select nights from September 17 through November 8 and marks a homecoming for the long-running series. 

Set inside a brothel in 1920s New Orleans, Den of the Mosquito unfolds as a supernatural tale of crime, family, mobsters and monsters, with vampire courtesans lurking at the center of its mystery. Guests become agents of Anomaly, a clandestine organization investigating supernatural threats, and must move through the story as active participants whose encounters help propel the night forward.

The new production returns to the intimate, character-driven storytelling and close audience interaction that defined Delusion’s earliest seasons. Each performance is limited to a group of 10 guests and unfolds as a streamlined, approximately 50-minute narrative play. Split paths, suspense-driven scenes and emotionally charged encounters place each group at the center of a darker, more personal adventure. The experience welcomes guests ages 18 and over.

Returning to the Beckett Mansion feels like coming home. Longtime fans will immediately recognize the intimate, character-driven storytelling that shaped Delusion from the beginning,” said Jon Braver, creator, writer and director of Delusion. “In a world increasingly lived through screens, shared live experiences like this feel more necessary than ever.”

The Beckett Mansion served as Delusion’s original home in 2011 and 2012, helping establish the series’ distinctive blend of cinematic storytelling, live performance, practical effects and audience participation. Its return allows the creative team to use the mansion’s heavy atmosphere and historic quarters as part of the story, creating a production built around tension, mystery and intimate audience interaction.

Tickets start at $143 on select nights and are on sale now. For additional information, including event details and ticketing, visit enterdelusion.com and follow Delusion on Facebook and Instagram.

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About Thirteenth Floor Entertainment Group
Thirteenth Floor Entertainment Group (“13FEG”) is the world’s largest producer and operator of theme park-quality live events and immersive installations. 13FEG currently operates 26 attractions, including haunted houses, Halloween festivals and year-round location-based entertainment venues. 13FEG continues to set the bar for live themed entertainment, operating in 17 cities across the United States. Thirteenth Floor is headquartered in Denver, CO, with offices in Austin, TX, and Los Angeles, CA. Learn more at ThirteenthFloor.com.

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8/10/2026 0 Comments

Midsummer Scream Makes History with Fourth Sellout and Record 50,000 Attendees - Announces Move to Anaheim Convention Center In 2027

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MIDSUMMER SCREAM MAKES HISTORY WITH FOURTH SELLOUT AND RECORD 50,000 ATTENDEES
 

World's Largest Halloween and Horror Convention Announces Move to Anaheim Convention Center With 2027 Show Set for August 6–8
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LONG BEACH, CA — Midsummer Scream, the world's largest Halloween and horror convention, concluded its most successful year to date, welcoming more than 50,000 fans to the Long Beach Convention Center for another sold-out weekend of haunted attractions, celebrity guests, panels, and Halloween spectacle. The record-breaking attendance marks a landmark milestone for the event, which has grown into the premier destination for horror enthusiasts, creators, and fans worldwide.

Midsummer Scream will move to the Anaheim Convention Center for its 2027 show, scheduled for August 6–8. The expanded venue offers greater space to accommodate the event's growing community of fans, haunters, vendors, artists, and celebrities.

However, Midsummer Scream won't be leaving Long Beach behind entirely. Organizers also announced that their fan-favorite holiday horror event, Season's Screamings, will return December 5–6, 2027 at the Long Beach Convention Center. The winter event will feature the Hall of Yuletide Spirits, spooky vendors, and other surprises to celebrate the holidays with a healthy dose of scares.

“The amazing community of Halloween and horror fans continues to grow, and we’re excited to be able to grow with it,” said David Markland, executive director and co-founder of Midsummer Scream. “It’s bittersweet to leave a venue as amazing as the Long Beach Convention Center, but we look forward to all the new opportunities awaiting us in Anaheim.”

From the CATHEDRAL Listening Party on Friday evening to the standing-room-only 30th Anniversary Scream panel hosted by Matthew Lillard (produced in partnership with Paramount Scares), to Universal's Halloween Horror Nights closing panel with Creative Director and Executive Producer John Murdy, the weekend was packed wall-to-wall with unmissable moments.

More than 350 vendors filled the convention floor, offering an unrivaled shopping experience featuring rare collectibles, original artwork, and costumes. The Hall of Shadows drew massive crowds across all three days, with fans packing nearly two indoor acres of attractions from Lionsgate Studios, Universal Studios Horror Unleashed, and independent creators from open to close.

The floor also gave haunted attraction fans an exciting preview of the upcoming Southern California scare season, featuring displays and photo ops from Knott’s Scary Farm, Queen Mary's Dark Harbor, Los Angeles Haunted Hayride, and Six Flags Magic Mountain.

Celebrity meet-and-greets kept lines buzzing throughout the weekend, while a full slate of kid-friendly activities kept young horror fans entertained—proving that Midsummer Scream truly offers something for everyone.

Tickets for both Midsummer Scream and Season’s Screaming will go on sale in early 2027. For up-to-date information, follow them on Instagram and Facebook @midsummerscream or signup for their mailing list at midsummerscream.org.
​

(Midsummer Scream 2027 announcement poster by Creepy Duck Design.)
 
About Midsummer Scream
Midsummer Scream is the world's largest Halloween and horror convention, held annually at the Long Beach Convention Center. Presented by David Markland (Co-Founder/Executive Director), Gary Baker (Co-Founder/Executive Producer), Claire Dunlap (Co-Founder/Producer), and Rick West (Co-Founder/Creative Director), the event showcases the diversity of Southern California’s haunt and horror community, welcoming fans from around the world for a weekend

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8/3/2026 0 Comments

Seaworld To Bring Horror Franchise “I Know What You Did Last Summer” To Howl-O-Scream This Fall

SEAWORLD TO BRING HORROR FRANCHISE “I KNOW WHAT YOU DID LAST SUMMER” TO HOWL-O-SCREAM THIS FALL​
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Buy Now and Save During Limited-Time Sale to Experience the All-New Haunted Houses Inspired by Sony Pictures’ “I Know What You Did Last Summer: The Final Catch” at SeaWorld Orlando, San Diego and San Antonio as Part of This Year's Biggest and Most Immersive Howl-O-Scream Events
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ORLANDO, Fla., SAN DIEGO and SAN ANTONIO (July 31, 2026) – This fall, the past refuses to stay buried as SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio unveil all-new haunted houses inspired by the Sony Pictures horror movie, “I Know What You Did Last Summer,” marking the first time the film is being brought to life at a major Halloween event.
 
Making its terrifying debut during this year's Howl-O-Scream events at all three parks, the immersive experience invites guests to step beyond the screen and into a nightmare where every secret has a price and every corner hides the vengeful Fisherman. The all-new haunted houses premiere on September 11 at all three parks.
 
Based on the first installment of the iconic horror franchise licensed by Sony Pictures, “I Know What You Did Last Summer: The Final Catch” is a haunted house version of the 1997 hit. Guests will wander through horrifying recreations of several unforgettable movie scenes and into the events that unfold during the original Southport massacre. The movie, and the haunted houses, tell the story of a group of friends who desperately attempt to hide a deadly accident, but their shared secret awakens a killer determined to make them pay. Now, SeaWorld guests will become part of that terrifying story.
 
"We're always looking for new ways to raise the bar on immersive entertainment, and bringing ‘I Know What You Did Last Summer’ to our Howl-O-Scream events is an exciting milestone for all three SeaWorld parks," said Marc Swanson, CEO of United Parks & Resorts. "This thrilling franchise has captivated horror fans for years with its suspense and terror. Now our guests will step into that world, facing some of the same heart-pounding moments that made the film come alive. As one thrilling part of a lineup of haunted houses, scare zones, live entertainment and immersive experiences, we are excited to deliver what we believe is our most ambitious Howl-O-Scream yet."
The arrival of “I Know What You Did Last Summer: The Final Catch” marks a major addition to SeaWorld's award-winning Howl-O-Scream events, where guests can experience elaborate haunted houses, immersive scare zones, sinister live entertainment, themed bars, and the most adrenaline-pumping coasters in the dark.

Now is the perfect time to lock in the screams. SeaWorld Orlando and SeaWorld San Diego guests can take advantage of the limited-time Killer Summer Sale, with savings of up to 65% on Howl-O-Scream tickets and up to 70% for Pass Members. At SeaWorld San Antonio, Howl-O-Scream is included with park admission, and guests can save on tickets, Season Passes and Annual Passes with the Summer Sale.

For event dates, tickets and promotions, guests can visit SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio.
 
About SeaWorld
SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year-round educational programs to award-winning marine-life-themed rides and attractions, special events, and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 43,000 animals to date.  The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent.  A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego, and Abu Dhabi, United Arab Emirates (UAE).  SeaWorld is part of the United Parks & Resorts Inc. (NYSE:PRKS) portfolio of theme park brands. For more information, visit us at SeaWorld.com. 
 
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services, and technologies. Sony Pictures Television operates dozens of wholly owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.
See www.sonypictures.com/corp/divisions for more information.

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7/22/2026 0 Comments

Halloween Horror Nights Drops A New Scare Zone Inspired By Fortnite’s Signature Event “Fortnitemares”

Click Here to Purchase Tickets and Packages
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Orlando, Fla., Universal City, Calif (July 22, 2026) – Halloween Horror Nights puts a twisted spin on the global video game phenomenon, Fortnite, with an immersive and thrilling scare zone inspired by Fortnitemares, the game’s signature Halloween event. Debuting this fall at  Universal Orlando Resort beginning August 28 and September 3 at Universal Studios Hollywood.

Fortnite is a global ecosystem where players create, compete, and hang out with friends in an always-evolving world. It’s highly-anticipated fall in-game event, Fortnitemares, brings new characters and horror-themed gameplay together every year.
 
Now, Halloween Horror Nights’ fans will have the chance to “drop in” to the world of Fortnitemares, with an all-new scare zone, featuring ever-evolving and high-stakes environments. Guests will enter Freaky Fields, a Halloween-inspired living battleground overcome with a threatening force. Throughout the scare zone, fans will encounter the Battle Bus along with familiar Fortnitemares characters – plus a few new additions exclusive to Halloween Horror Nights – as they work to escape and claim victory.

New merchandise inspired by the Fortnitemares scare zone — including a graphic tee, decal set, and acrylic collectible piece — is available now at Universal Orlando Resort and Universal Studios Hollywood, and on ShopUniversal.com starting tomorrow, Thursday, July 23 at 9AM PST.

Halloween Horror Nights runs select nights at Universal Orlando Resort beginning Friday, August 28 through Sunday, November 1, and at Universal Studios Hollywood from Thursday, September 3 through Sunday, November 1. Additional experiences for this year’s event will be revealed soon. For more information and to purchase tickets, visit www.HalloweenHorrorNights.com.
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