​ANAHEIM, Calif. (August 13, 2026) -- Today, Disney and Formula 1® announced an extension of their collaboration, taking the program through 2028 and marking the next chapter of the global program with the addition of Disney and Pixar’s Cars. The news was unveiled at D23: The Ultimate Disney Fan Event, where fans can visit the Disney Store booth for a first look at the all-new Disney and Pixar Cars Collection with Formula 1®. Throughout the convention weekend, D23 attendees can also experience the collaboration firsthand at the Disney x Formula 1® Fuel the Magic Photo Experience.
 
Launched in 2025, the collaboration blends Disney storytelling and racing fandom through immersive experiences, engaging content, and bespoke merchandise for fans worldwide. The 2028 extension adds a full new season beyond the original plan, while the addition of Pixar’s Cars expands the collaboration beyond Mickey & Friends for the first time.
 
"Our mission with the F1 partnership is to bring Disney magic to fans in unexpected and creative ways, whether they're watching at home, trackside or engaging on social,” said Joss Hastings, Senior Vice President Marketing at Disney Consumer Products. “Building on the momentum established with Mickey & Friends, expanding our relationship to include Pixar’s Cars at Monza GP presents an exciting opportunity to ‘Fuel the Magic’ and bring together two fandom communities that share the same love of speed, spectacle, and heart. The future of this collaboration belongs to those fans, and our goal is to continue building moments that celebrate their passion."

​"The success of our partnership with Disney has demonstrated what's possible when two globally loved brands come together around a shared vision for creativity, storytelling and fan engagement. Extending our relationship reflects the strength of that collaboration, and our ambition to continue creating new experiences for fans around the world,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “This merchandise collection is a natural next step and brings together the excitement of Formula 1 with Disney and Pixar's Cars in a way that feels both authentic and nostalgic. For many fans, Cars was an early introduction to the thrill of racing, making this collaboration a fun way to celebrate the enduring appeal of the sport through characters that generations have come to know and love."

A Growing Global Fan Movement
The collaboration has showcased Mickey & Friends in fun and unexpected ways across major cultural moments, growing into a fan experience spanning entertainment, merchandise, content, and community impact:
 

• Formula 1® Las Vegas Grand Prix 2025: Debut of the collaboration with a one-of-a-kind Disney Live Entertainment performance at the Fountains of Bellagio and appearance from the Disneyland Band, plus the debut of the Disney x Formula 1® merchandise collection.
• Formula 1® Chinese Grand Prix 2026: Kickoff of original WEBTOON content, Formula 1® show car at Shanghai Disneyland Resort and Fan Zone retail pop-ups, featuring race-specific and core merchandise collections.
• Formula 1® Grand Prix du Canada 2026: Extension of the collaboration into F1® ACADEMY™, spotlighting Minnie Mouse and Daisy Duck in race-ready looks, dedicated merchandise and race-weekend experiences aimed to inspire the next generation of women in motorsport.
• Formula 1® British Grand Prix 2026: Disney and Formula 1® expanded their collaboration beyond the track through a Make-A-Wish® initiative, unveiling a custom Mickey Mouse-inspired racing helmet that was signed by 20 current Formula 1® drivers. After attracting 199 bids from 28 bidders across 12 countries, the one-of-a-kind collectible sold for a record-breaking £151,000 ($201,000 USD) with net proceeds* from the sale donated to Make-A-Wish International, making it the highest-value charitable item ever sold on F1® Authentics.

 
Following the success of the record-breaking Make-A-Wish auction, a second custom Mickey Mouse-inspired Bell Racing helmet will be showcased at D23: The Ultimate Disney Fan Event, giving fans the opportunity to see the design up close. Fans in the U.S. can also enter a Prizeo sweepstakes for a chance to win a replica version, with net proceeds* benefiting Make-A-Wish America and helping extend the initiative’s impact.
 
Lightning McQueen at Monza
For two decades, Cars has thrilled fans through films, products and Disney Parks attractions. Now, Piston Cup champion Lightning McQueen arrives in Monza in an all-new look. Set against one of motorsport's most prestigious race weekends, the experience creates a landmark crossover moment for Cars and Formula 1® fans alike.
 
Disney and Pixar’s Cars Collection with Formula 1® at D23
Fans attending D23: The Ultimate Disney Fan Event can shop the new Disney and Pixar’s Cars Collection with Formula 1®, including six new Disney Store first to market items. The collection will be on display at the Disney Store booth throughout the convention weekend including a Disney Store exclusive pin, hat and fleece as well as die-cast vehicles from Mattel. Disney and Pixar’s Cars Collection with Formula 1® will be available to shop online at DisneyStore.com on August 14 at 9 a.m. before select items become more widely available on August 27, arriving on the Formula 1® Official Online Store and at the Formula 1® Gran Premio D’Italia 2026 in Monza this September.
 
Fuel the Magic Continues Off the Track
Fans can continue to "Fuel the Magic" year-round through original content, including the WEBTOON comic series, and shop Disney x Formula 1® and Disney x F1 ACADEMY™ products on the F1 Store and DisneyStore.com. More details on 2028 season activations will follow in the coming months.
 
Follow along via @mickeymouse, @f1, @f1academy, and @pixarcars, and using #FuelTheMagic.
 
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About Disney Consumer Products: Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
 
About Formula 1®: Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
 
About Disney and Pixar’s Cars 20th Anniversary: 20 years ago, a hotshot, rookie race car took an unexpected detour on a forgotten stretch of Route 66, landing himself in the sleepy town of Radiator Springs. In that small but loyal community, Lightning McQueen would learn more about friendship, dedication, and teamwork than his previous life in the fast lane could ever have taught him. Two decades after Disney and Pixar’s Cars premiered, the fans’ love for McQueen, Mater, Sally, Doc Hudson and the rest of the Radiator Springs crew, races on.

Fans of all ages have embraced the fun, friendship & fast-paced adventures of Cars through numerous films, Cars Land at Disney’s California Adventure, dynamic product lines, books, games, and many themed experiences. The world of Cars has also spawned numerous shorts and series, with much more to be discovered down the road!

Join the milestone celebration as we hit the road for Cars’ 20th anniversary and rediscover that life is really about the journey, not the finish line. Disney and Pixar’s Cars now streaming on Disney+
 
*Net proceeds include all revenue received for the helmets/products minus vendor, transaction, tax or logistics related expenses