Industry News

Published on

SEA LIFE Aquarium at LEGOLAND® California Resort and The Lumistella Company have partnered up to bring an engaging family activity trail to life this Christmas from November 20, 2026 to January 3, 2027

Image description

Carlsbad, CA (October 22, 2026): This Holiday season, Christmas is in peril at SEA LIFE Aquarium at LEGOLAND® California Resort, as the decorations from the Undersea Christmas Tree have mysteriously disappeared, including the extra-special Christmas Sea Star that belongs at the very top of the tree.  

 

Luckily, Santa has sent his trusted Scout Elves from The Elf on the Shelf Santaverse™ to SEA LIFE Aquarium to recover the missing decorations. They've tracked them all down, but now they need the help of young festive explorers to complete their mission and save Christmas beneath the waves. 

Guests are invited to join The Sea Star Search with The Elf on the Shelf, an interactive Christmas trail included with SEA LIFE admission, where families can explore and solve festive challenges to help the Scout Elves return the missing decorations to the Undersea Christmas Tree. 

 

Upon arrival, visitors will receive an activity sheet before setting off on their underwater adventure. Along the trail, guests will discover a series of interactive challenge points where they can help individual Scout Elves complete festive tasks and recover decorations. 

 

With every challenge completed, participants will collect a piece of the missing Christmas Sea Star. As they journey through SEA LIFE, they'll build their very own Christmas Sea Star ornament to take home as a special keepsake from their adventure. 

 

Those who complete the trail will earn their place alongside the Scout Elves as true Christmas Stars and receive an exclusive The Elf on the Shelf Christmas Star Certificate to commemorate their achievement. 

 

Set amongst the Aquarium's incredible marine habitats and fascinating ocean creatures, The Scout Elves Sea Star Search combines festive fun, interactive learning and underwater discovery, creating a memorable seasonal experience for families during one of the busiest holiday periods of the year. 

 

A Global Partnership Bringing Christmas Magic to Life

 

The Scout Elves Sea Star Search is part of the brand-new collaboration between SEA LIFE and The Lumistella Company, creators of the globally recognized The Elf on the Shelf brand. Together, the partnership brings the beloved Christmas tradition into SEA LIFE Aquarium's immersive underwater environments, creating a unique experience that blends festive storytelling, family engagement and real-world exploration. 

 

Designed to encourage participation, exploration and meaningful family moments, the experience offers guests the opportunity to connect with the magic of The Elf on the Shelf while discovering the wonders of the ocean. The collaboration further strengthens SEA LIFE 's commitment to delivering world-class seasonal events that help drive family visitation and create memorable experiences for guests of all ages. 

 

As part of Merlin Entertainments' global attraction portfolio, SEA LIFE continues to develop innovative partnerships with leading family entertainment brands, combining beloved characters and stories with engaging educational experiences that inspire curiosity about the natural world 

 

Families can join The Elf on the Shelf Scout Elves and help return the Christmas Sea Star to the top of the Undersea Christmas Tree, starting November 20.  

 

Event Details 


For more holiday magic, LEGOLAND California is hosting their annual Christmas Bricktacular celebration on select dates from November 21 to January 3. Visitors can enjoy a variety of seasonal activities, from interactive experiences and festive fireworks to special character appearances and a spectacular, 3-story tall Christmas tree built from LEGO® bricks.  

 

With more than 60 rides, shows, and attractions, LEGOLAND® California has something for every family. Kids can explore Dino Valley’s dinosaur-themed adventures, earn their own driver’s license at Driving School, or discover LEGO® Galaxy, a new space-themed land featuring Galacticoaster, an indoor space-themed ride offering 625 possible combinations for a unique galactic adventure.  

 

For more information about LEGOLAND® California Resort, visit LEGOLAND.com/California. 

 

 

 

# # # 

About LEGOLAND® California Resort 

LEGOLAND® California Resort includes LEGOLAND® California, SEA LIFE® aquarium, LEGOLAND® Water Park, LEGOLAND® Hotel and LEGOLAND® Castle Hotel. All are designed for families with children ages of 2 to 12. The Resort features more than 60 rides, shows, and attractions including the newest land, LEGO® Galaxy, featuring Galacticoaster, an all-new indoor family roller coaster, along with hands-on STEM-based experiences designed to inspire young explorers. Families can also experience Dino Valley with three rides, an interactive build and play area, and brand-new costume characters, as well as LEGO® Ferrari Build & Race and The LEGO® MOVIE™ WORLD. Guests can also discover the world’s first LEGO® version of San Diego in Miniland USA, featuring a 30-foot LEGO® model of the city, 120 palm trees, and 55 local landmarks including The Rady Shell, Petco Park, and Coronado Bridge. LEGOLAND® Water Park incudes more than seven slides, sandy beaches, and the Build-A-Raft River, plus Pirate Reef and LEGO® Legends of CHIMA™ Water Park. The Resort also features the nation’s first LEGOLAND® Hotel offering 250 rooms, all themed either as pirate, adventure, LEGO® DUPLO, LEGO® Friends, and LEGO® NINJAGO® and coming soon, LEGO® City! North America’s first LEGOLAND® Castle Hotel features 250 rooms, fully themed as Knights and Dragons, Royal Princess, and Magic Wizard. LEGOLAND® California is a Certified Autism Center (CAC), accredited by the International Board of Credentialing and Continuing Education Standards (IBCCES). For more information, visit www.LEGOLAND.com or call (760) 918-LEGO (5346). 

 

About Merlin Entertainments  

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, PEPPA PIG, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.  

See www.merlinentertainments.biz for more information. 

​

About SEA LIFE  

SEA LIFE is the world’s largest family of Aquariums, proudly delivering amazing discoveries around the world. From breath-taking underwater tunnels to incredible up-close encounters, guests can dive into the ocean world without getting wet. Welcoming around 20 million guests each year to 50 s and two sanctuaries, SEA LIFE cares for over 180,000 creatures living in incredible themed habitats.  

SEA LIFE has a mission to invite everyone to discover the joy of the ocean, inspiring them to protect its future. Through immersive experiences and engaging storytelling across our global network of s, and guided by our three conservation pillars: Rescue, Restore, Protect, we commit to safeguarding the ocean in collaboration with our partners, such as the SEA LIFE TRUST. Their joint focus is to protect these oceans and the amazing marine life within them.  

For more information on SEA LIFE, visit www.visitsealife.com  

 

 

About The Lumistella Company  

CCA and B, LLC d/b/a The Lumistella Company is the company behind Santaverse®, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company’s portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets and Elf Mates. As a global company operating in 36 countries, on 6 continents with 100+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.


0 Comments