Ride Entertainment Partners with Top of the Rock to Operate "The Beam"

RIDE ENTERTAINMENT’S OPERATIONS DIVISION
PARTNERS WITH ICONIC NEW YORK CITY SKYSCRAPER
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The Beam at Top of the Rock, allows riders to experience and recreate iconic
photograph “Lunch atop a Skyscraper” taken during the building’s construction.

​NEW YORK CITY – Ride Entertainment is proud to announce a new partnership with 30 Rockefeller
Center as the operators behind Top of the Rock’s newest attraction, The Beam.

“It is a true honor to steward such a groundbreaking attraction atop a historical and iconic New
York City landmark,” said Eli Paraoan, President of Operations with Ride Entertainment. “It has been
a pleasure working with the team at Top of the Rock and I look forward to growing our partnership
for many years to come.”

Located on the 69th floor, two beams secure up to seven guests at a time before rising
approximately 12 feet and rotating 180 degrees, giving unparalleled views of the New York City
skyline from the most unique of vantage points. Guests also receive a souvenir photo, mimicking
the iconic “Lunch atop a Skyscraper” taken back in 1932.

Operating and maintaining historical attractions aligns with Ride Entertainment’s other New York-
based attractions, including the operation of Forest Park Carousel (a National Historic Landmark)

and the SeaGlass Carousel in The Battery – a one-of-a-kind carousel in lower Manhattan. With the
addition of its operation of The Beam, Ride Entertainment now operates attractions at seven
different locations throughout the New York City area.
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About Ride Entertainment:
For over 20 years, Ride Entertainment has been the global leader for innovation and customer
satisfaction in the attractions industry. Founded as a sales company focused on bringing the best
thrill rides in the world under one roof, the company has expanded to serve every sector of the
industry: sales, service, and operations. Visit RideEntertainment.com to learn more.

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