Alliance Set to Revolutionize Guest Experience
ARLINGTON, Texas--(BUSINESS WIRE)--Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company and the largest operator of water parks in North America, today announced that it has launched the largest digital alliance in the theme park industry, partnering with Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios. The digital alliance—a first of its kind in the theme park industry— will offer cutting-edge technologies from best-in-class companies to benefit both guests and team members.
The technological advancements spearheaded by this alliance aim to redefine the guest experience across multiple touchpoints. Our initiatives focus on streamlining pre-visit planning through intelligent recommendation systems, elevating real-time engagement during the visit with personalized, AI-driven notifications and virtual assistant support, and enriching post-visit interactions via insightful analytics that tailor future recommendations and offers.
"Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks," said Selim Bassoul, CEO of Six Flags. "By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry."
"Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park," said Omar Jacques Omran, Chief Digital Officer at Six Flags. "Our guests will benefit from the latest technology to make their visit more personalized, enjoyable, and memorable."
Alliance members will play an important role in advancing innovation in the industry by harnessing their unique capabilities and technology:
The new latest technologies will revolutionize the guest experience by introducing immersive and interactive elements that are unparalleled in the theme park industry. Leveraging data-driven personalization, we'll provide tailored experiences for each guest, setting a new standard for customer engagement. The digital alliance is poised to unveil these groundbreaking innovations in the coming months.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 27 parks across the United States, Mexico and Canada. For 63 years, Six Flags has entertained hundreds of millions of guests with world-class coasters, themed rides, thrilling water parks and unique attractions. Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests. For more information, visit www.sixflags.com.