Sea World launches new mobile app that is leaps and bounds beyond most other park app's

Last week Sea World launched a new mobile app for Android and Apple devices. Most park app's are just standard "here are the park hours and a map" type app's. Some app's go beyond that and this one is certainly one of those. 
I can't wait to actually try out the app inside the park to open up all the rest of the fun. 

UPDATE: July 17 - App now features Commerce update

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Below are the screen shots I took while playing around with the app. As you'll see some of the features are only available inside the park, which is honestly fine. It should make me want to go to the park to do everything the app has to offer. 

As you can see, with the Sea World App you can pick which park you'd like to explore. 

Once you get into the app you are shown some news. Below you'll see some info on the 50th and how you can add your tickets or passes directly to the app. Pretty cool!! 

News and Deals and Fun Pictures with some awesome Sea World Fun Frames and Filters. 

And lastly, some tips on how you can use the app to filter results for Rides/Shows/Food and more as well as a full screen view of the map. You can also skip all of the tips if you'd like to just explore on your own. =)

The front page of the app has options for tracking your car when arriving, the park hours, weather, checking into the park and exploring the park. 

If you try to click the "I'm In The Park" button at home you will get the message on the right. Can't wait to visit the park to see what other options we get. 

As we scroll down on the home page you will get the remaining showtimes for the day and some information about Behind The Scenes Tours and social media links. 

As you'll see, the picture icon is displayed on every page just in case you see something you want to take a picture of while exploring the app. 

You can purchase Tours directly from the app. On the right you'll see the options for adding the Penguin Up-Close Tour to your visit. Because this is the one I'd choose. =)

If you have an existing Sea World account you can log in and access all of your passes. 

The Explore option allows you to sort between Rides, Shows, Attractions and dining. Clicking on the bubbles will show which Ride is near you. 

The Shows and Animal Attractions options. 

And lastly, dining options in the park. 

To the right, the weather option which is a bit different than the normal Weather Channel app, I like this one better and may start using it for my home weather forcast. LOL. 

The 50th Scavenger Hunt ... not sure what all the goals are, but it should be fun to do when we are at the park next. 

So what do you think? is this something you are planning on using next time you are at one of the Sea World/Busch parks? Have you already used it? If so, let us know what you thought in the comments below. 

UPDATE: The App has now added Commerce Capabilities

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SeaWorld Entertainment, Inc. Adds Commerce Capabilities to Mobile Apps for SeaWorld, Busch Gardens Parks 
and Sesame Place

Guests now have purchasing capability through mobile devices

Orlando, Fla., (July 17, 2014) – SeaWorld Entertainment, Inc. (NYSE: SEAS) today announces additional enhancements to its popular park mobile apps, available for iPhone and Android devices. The latest update to the SeaWorld, Busch Gardens and Sesame Place Discovery Guide mobile apps allow guests to make unique purchases and redeem offers on their mobile devices while in these parks.

The new commerce features include:

• Quick Pay, which allows guests to use their devices as a payment method. Once guests have connected their account to a credit card they can pay for culinary and merchandise directly with their mobile device throughout their visit to SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Tampa, Busch Gardens Williamsburg, and Sesame Place.  
• By using Quick Pay, guests can register a credit card right in their Mobile App account and use the app to quickly and easily pay for purchases the remainder of the day
• Additionally, the three SeaWorld parks will pioneer new products just for mobile app users including one-time use Quick Queue® to some of the most popular attractions, including Antarctica®, Rio Loco® and Shipwreck Rapids®. 
• Busch Gardens and Sesame Place will introduce one-time offer and awareness messages to park guests with incentives for culinary, merchandise, and future visit products.

The multi-year focus on digital innovation includes the recent introduction of mobile ticketing and responsive Web design, among the first in the theme park industry. The investments go beyond new technology, but also extend to park operations for a guest experience that is more interactive and connected.

For more information about the new Discovery Guide mobile apps, check out the video at SeaWorldParks.com /mobile. The app can be downloaded free from the Apple or Google Play app stores.

About SeaWorld Entertainment, Inc.

SeaWorld Entertainment (NYSE: SEAS) is a leading theme park and entertainment company delivering personal, interactive and educational experiences that blend imagination with nature and enable its customers to celebrate, connect with and care for the natural world we share. The Company owns or licenses a portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch Gardens®. Over its more than 50-year history, the Company has built a diversified portfolio of 11 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind collection of approximately 86,000 marine and terrestrial animals. The Company’s theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which it believes deliver memorable experiences and a strong value proposition for its guests. In addition to its theme parks, the Company has recently begun to leverage its brands into media, entertainment and consumer products. Copies of this and other news releases as well as additional information about SeaWorld Entertainment, Inc. can be obtained online at seaworldentertainment.com. Shareholders and prospective investors can also register to automatically receive the Company's press releases, SEC filings and other notices by e-mail by registering at such website.

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