BUILD,SCAN AND RACE!
LEGOLAND® CALIFORNIA RESORT’S NEW LEGO® FERRARI BUILD AND RACE ATTRACTION TO FEATURE CUTTING-EDGE DIGITAL RACING TECHNOLOGY!
New Interactive Attraction Scheduled to Open May 12, 2022!
CARLSBAD, Calif. (April 7, 2022) – Let’s get ready to race! LEGO® bricks, wheels, tracks and a digital raceway are being put in place at a record pace as LEGOLAND® California Resort prepares to open its newest attraction, LEGO® Ferrari Build and Race on May 12, 2022. Inspired by the world’s most recognizable luxury sports cars brand Ferrari, the new attraction features technology guests have never experienced at any other LEGOLAND theme park in the world.
Designed by Dimensional Innovations, a leader in creating immersive and engaging experiences, LEGO Ferrari Build and Race features cutting-edge digital racing technology. Through the use of aerodynamic image analysis, guests will be able to take their LEGO constructed race car, scan it and digitally race it in an effort to capture the fastest lap time. Once the vehicle is scanned, guests will be able to digitally customize and modify their LEGO car’s engine size, tire specs, power and aerodynamics, plus personalize their license plate and even add stickers.
The excitement doesn’t stop there as racers will have to adapt to the racecourse conditions as they change in real time and include such variables as weather, air temp, track temp, humidity and wind speed. Using a touch pad to control their cars and a boost button to add extra acceleration to pass competitors and speed through straightaways, racers will have three laps to set their fastest time. Families will also be able to join in the fun by viewing overhead monitors that will provide a bird’s eye view of the action. Leaderboards will be on display showcasing the status of current races and highlighting top performers of the day.
"Working alongside Merlin Entertainments, Ferrari and LEGOLAND California Resort to create this one-of-a-kind digital racing experience has been thrilling for our team," said Tucker Trotter, CEO, Dimensional Innovations. "Harnessing the power of Ferrari, children of all ages can customize their unique LEGO race car and compete for the fastest lap time on a virtual racetrack inspired by Pista di Fiorano. Buckle up and enjoy the ride at LEGOLAND California!"
LEGO Ferrari Build and Race places guests in the driver’s seat as they use their creativity and imagination to build, test and race. Build and Race will be included in the price of admission to LEGOLAND California Resort. For LEGOLAND California Resort ticket prices, operating schedule and additional information, visit www.LEGOLAND.com or call 760-918-LEGO (5346).
LEGOLAND® California Resort includes LEGOLAND® California, SEA LIFE® aquarium, LEGOLAND® Water Park, LEGOLAND® Hotel and LEGOLAND® Castle Hotel. All are geared for families with children between the ages of 2 and 12. At LEGOLAND California, you’ll find more than 60 rides, shows and attractions including the new The LEGO MOVIE WORLD based on the blockbuster films The LEGO® Movie™ and The LEGO® Movie™ 2: The Second Part. The new land fully immerses guests into the LEGO® Movie universe and places them onto the streets of Bricksburg. LEGOLAND Water Park features more than seven slides, sandy beaches and the unique Build-A-Raft River plus Pirate Reef and LEGO Legends of CHIMA Water Park comprising 10 acres of water fun! The nation’s first LEGOLAND Hotel features 250 rooms, all themed either as pirate, adventure, kingdom, LEGO® Friends and LEGO® NINJAGO™! North America’s first LEGOLAND Castle Hotel features 250 rooms, fully themed as Knights and Dragons, Royal Princess and Magic Wizard. For more information, visit www.LEGOLAND.com or call (760) 918-LEGO (5346).
About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 138 attractions, 23 hotels and 6 holiday villages in 24 countries across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.
About Dimensional Innovations
Dimensional Innovations, an experience design, technology, and fabrication firm with a national presence, partners with entertainment giants, professional and collegiate sports organizations, Fortune 500 companies and brands, and world-renowned hospitals to develop engaging experiences within a physical space. A team of brand strategists, animators, fabricators, interior designers, graphic designers, architects, interactive and environmental designers, and digital engineers collaborate together in 110,000-square-feet of design and fabrication space to create some of the most talked-about experiences across the country.