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Industry News

11/18/2025 0 Comments

Six Flags Fiesta Texas Unwraps Largest-Ever Holiday in the Park Celebration

SAN ANTONIO, Texas — Nov. 17, 2025 – Six Flags Fiesta Texas will debut its most dazzling holiday event in park history when Holiday in the Park returns Nov. 22 through Dec. 23. With millions of lights, expanded entertainment and a festive menu of seasonal treats, the event is the top destination to celebrate the holidays in San Antonio and South Texas.
 
Guests will be immersed in a winter wonderland featuring 2.5 million lights, more than 75,000 decorations and hundreds of Christmas trees, including a new 70-foot artificial fir tree — the tallest traditional-style holiday tree in San Antonio. The park will showcase 14 live shows, more than 150 costumes, 13 holiday-themed food items and eight seasonal beverages, making this year’s celebration the largest in Fiesta Texas history.
 
“Holiday in the Park is a tradition families look forward to every year,” said Robert Bustle, park manager of Six Flags Fiesta Texas. “This season, we’ve gone bigger than ever with millions of lights, the tallest traditional-style holiday tree in San Antonio and unforgettable entertainment. It’s the kind of holiday magic only Fiesta Texas can deliver.”
Holiday Attractions and Entertainment
Holiday in the Park transforms Six Flags Fiesta Texas into a fully immersive seasonal experience. Highlights include:
  • The Majesty of Christmas at Zaragoza Theater, a live retelling of the Nativity story featuring live animals
  • A Christmas Carol at Rockville High School Theater, an original musical adaptation of Charles Dickens’ classic
  • Additional shows include Feliz Navidad with Mariachi Los Soberanos, Tinker Belles & March of the Toy Soldiers, Have Yourself a Looney Tunes Christmas, Sing Christmas and nightly performances by carolers and dancers
 
The 70-foot Tree Lighting Ceremony at Rockville Plaza kicks off each evening’s festivities, followed by synchronized light shows set to classic and contemporary holiday music.
 
Family-Friendly Fun
Families can visit Santa’s Cottage for photos and toy requests, meet iconic DC Super Heroes and snap festive pictures with Looney Tunes characters dressed in holiday attire. Kid-friendly rides like METROPOLIS Transit Authority add to the fun, along with seasonal activities such as making s’mores by an open fire and singing along with The Singing Saps and Dickens Carolers.
 
The H2Ho Ho Ho Fountain Show in Crackaxle Canyon Screampunk District features a choreographed display of lights and water set to holiday music.
 
Seasonal Food and Beverage Offerings
Guests can indulge in a variety of festive treats, including:
  • Savory selections: Stuffed turkey leg, Rudolf brisket bites, country fried feast cone, savory turkey boule, Texas-style chili bread bowl and a holiday meal with honey-glazed pork loin and roasted turkey
  • Sweet treats: Fresas con crema funnel cake, s’mores funnel cake, Abuelita’s chocolate churro and Very Merry mangonada
  • Holiday beverages: Candy cane cold brew, spirited cold brew with peppermint foam and hot chocolate served in collectible souvenir mugs
 
A Brighter, Greener Holiday
Six Flags Fiesta Texas uses energy-efficient LED technology, helping reduce energy consumption and environmental impact. It’s one more way the park is making the holidays brighter — and greener — for guests and the community.
 
Celebrate the Season in San Antonio
Holiday in the Park at Six Flags Fiesta Texas runs Nov. 22 through Dec. 23, with the celebration continuing during Rockin’ New Year’s, Dec. 26 through Jan. 4. The festivities culminate in the New Year’s 360 Fireworks Celebration on Dec. 31, a high-energy display of lights, music and pyrotechnics to ring in 2026. With millions of lights, dozens of shows and attractions and a menu full of seasonal flavors, Holiday in the Park offers something for every age and interest.
 
Holiday in the Park has also been nominated for Best Theme Park Holiday Event in the USA TODAY 10Best Readers’ Choice Awards, a national honor recognizing the top seasonal celebrations in the country. Guests are encouraged to vote once per day, per device through Dec. 1 at 10best.usatoday.com. Let’s show the nation why San Antonio celebrates the holidays best.
 
Act Fast: Cyber Sale Ends Dec. 1
The best way to experience Holiday in the Park is with the 2026 Silver Pass, available now during the Cyber Sale for just $55. Guests receive unlimited visits in 2025, free parking and unlimited visits in the 2026 season through Labor Day. Offer Nov. 14 through Dec. 1.
 
For tickets, showtimes and event details, visit sixflags.com/fiestatexas.
 
About Six Flags Fiesta Texas
Six Flags Fiesta Texas is home to a wide variety of rides, shows and attractions. Opened in 1992, the park was built on the site of an old limestone quarry, which provides a spectacular backdrop for such exciting roller coasters as Dr. Diabolical’s Cliffhanger, The Iron Rattler, Batman: The Ride and Superman Krypton Coaster. In addition, Fiesta Texas boasts an impressive lineup of seasonal events and live entertainment, including Mardi Gras Festival, Fright Fest and Holiday in the Park.
 
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

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11/18/2025 0 Comments

Six Flags Discovery Kingdom Will Unwrap It’s Biggest and Brightest Holiday Event Starting Nov. 28

New WinterFest holiday event to feature added festive décor, dazzling live entertainment, seasonal treats and world-class rides and animal experiences​
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VALLEJO, Calif. — Nov. 17, 2025 — Six Flags Discovery Kingdom, America’s Only Wildlife, Marine Life and Thrill Ride Park, will unwrap its brightest and most spectacular winter festival Nov. 28. This year marks the park’s 18th year offering merriment and festive fun, and now it’s bigger and better with the debut of WinterFest. An original at sister park California’s Great America, WinterFest fan favorites will move to and mingle with Discovery Kingdom’s holiday traditions for a super seasonal celebration that will feature more decorations, live entertainment, activities and treats for guests to enjoy than ever before. In fact, WinterFest has proven to be such a holiday hit that it was nominated as one of the Best Theme Park Holiday Events by USA Today, with voting open now through noon on Dec. 1. This year, WinterFest will feature millions of twinkling lights, photos with Santa, stunning holiday displays, themed live entertainment, delicious seasonal food and a limited-time menu of unique feasts along with the park’s iconic array of world-class rides and animal experiences.
 
“Visiting Discovery Kingdom for the holidays has been an annual tradition for families across Northern California for years,” said Raffi Kaprelyan, West Coast regional general manager for Six Flags. “We are incredibly excited to bring WinterFest to the park for the first time and raise the bar of what our guests will experience this year, as we’ve done with each of our seasonal events.”
WinterFest will operate select days, Nov. 28, 2025 through Jan. 4, 2026. New and time-honored traditions included with park admission are:
  • Beautiful WinterFest Themed Areas including:
    • NEW! Hometown Square – Enjoy live entertainment and observe in wonder the towering 70-foot Christmas tree which will be the focus of the nightly Tree Lighting Ceremony;
    • NEW! Gingerbread Forest – The sweet sights of gingerbread and other sweet treats everywhere you look;
    • NEW! Toy Land - Find larger-than-life Nutcrackers, dolls and toys of all kinds ready for Santa to deliver;
    • NEW! Arctic Alley - Dazzling twinkling lights, a giant snowman and penguin figures to make this a cool area not-to-be-missed;
    • NEW! Candy Cane Lane – Candy canes of all sizes can be encountered here with a festive selection of limited-time food and beverage options to enjoy with live entertainment.
  • Festive WinterFest Entertainment:
    • NEW! Tree Lighting Ceremony – The holiday season promises to be merry and bright as the park celebrates with a spectacular Tree Lighting Ceremony. The event invites everyone to kick off the evening's holiday celebration with dancers, singers and an enormous Christmas tree;
    • NEW! Jingle Jazz – Get into the holiday swing with delightful harmonies and classic Christmas favorites with a jazz quartet;
    • NEW! The Mistletones – Enchanting songstresses sing classic holiday tunes from the 1950s;
    • NEW! Reindeer Roundup – These talented animatronic hoofers, sing their way into your heart with a cheerful set of classic and original holiday tunes.​​
  • Joyful WinterFest Offerings, Activities and Holiday Crafts:
    • St. Nick’s Pics - Meet Santa Claus, share your Christmas wishes and get a photo memory of your visit;
    • Unlimited Hot Chocolate - Refill a souvenir mug with chocolatey goodness;
    • Letters to Santa - Santa is making a list and checking it twice, make sure he checks your Christmas list, by writing your own letter to St. Nick;
    • Christmas Cookie Decorating - Decorate your very own delicious sweet treat with icing, sprinkles and candy art;
    • Holiday Bubble Wands – Celebrate the season with bubbles, lights and music;
    • Holiday S’mores Kits – Make fireside memories roasting chocolate, graham cracker and a jumbo marshmallow;
    • Priority Ride Access – Give the gift of time with expedited access on some of your favorite rides with THE FLASH Pass or All Season Fast Lane.
 
  • Exclusive WinterFest Food and Beverage Example Highlights:
    • NEW! French Onion Dip Burger – Beef burger topped with melted Swiss cheese and caramelized onions, served with a side of au jus for dipping;
    • NEW! Bacon Poutine - Crispy golden fries topped with gravy, cheese curds and bacon bits;
    • NEW! Cinnamon Pull-Apart Bread - Layers of rich, buttery bread topped with caramelized cinnamon and sugar;
    • NEW! Mistletoe Mojito – Dark rum, lime, agave, grape juice and mint;
    • NEW! Red Velvet Hot Chocolate – Decadent dark chocolate hot cocoa topped with cream cheese infused whipped cream in a souvenir mug.
 
For more information on WinterFest at Six Flags Discovery Kingdom, visit: https://www.sixflags.com/discoverykingdom/events/winterfest
Giving the gift of unlimited fun
For the ultimate holiday gift, 2026 Discovery Kingdom Season Passes are available now for an unbeatable value with world-class rides, animal experiences, events, specials perks and more. The Cyber Sale is available now through Dec. 1 and is one of the best times of the year to get a 2026 Silver Season Pass to receive unlimited access for the remainder of 2025 – including all of WinterFest – through Labor Day 2026 and free parking for the same low price of a “Good Any Day Ticket.” For more details visit sixflags.com/discoverykingdom.
 
About Six Flags Discovery Kingdom and Hurricane Harbor Concord
Six Flags Discovery Kingdom is home to the only combination land animal, marine animal and thrill ride park in North America.  The 135-acre park includes breathtaking shows, world-class rollercoasters and unique up-close animal experiences. New this year is So Flippin’ Fun!, an energy-infused show that combines elements of music, dance and audience participation, with the grace and athleticism of bottlenose dolphins in the park’s care.
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Six Flags Discovery Kingdom is a professionally accredited and certified animal care facility maintaining and exceeding complex and individualized standards of care and welfare that are mandated by the American Humane Association (AHA), the Alliance of Marine Mammal Parks and Aquariums (AMMPA), and the Zoological Association of America (ZAA). The park is also strictly regulated by the State of California Fish and Wildlife and by the federal government, under the USDA, APHIS, and NOAA.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.
​

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11/18/2025 0 Comments

Six Flags Great Escape’s Holiday in the Lodge Event Returns this Season

Festive family traditions come alive Nov. 28 through Dec. 24
LAKE GEORGE, NY — November 18, 2025 — Six Flags Great Escape Lodge & Indoor Water Park, Lake George’s premier family resort, transforms into a winter wonderland once again for its beloved Holiday in the Lodge celebration. Running weekends and select dates from Nov. 28 through Dec. 24, the resort offers guests a cozy retreat filled with twinkling lights, classic holiday tunes and elaborately decorated trees. Families can experience a heartwarming mix of holiday cheer, family entertainment and seasonal surprises throughout the Lodge.
 
“The holidays are a time for connection, joy, and creating lasting memories,” said Andrew Burggraf, park manager. “At Holiday in the Lodge, families can relax, laugh, and celebrate together while enjoying the magic that makes this season so special.”
 
Guests are invited to extend their stay and take part in the full lineup of merry experiences that make Holiday in the Lodge a can’t-miss getaway:
 
  • More than 10,000 feet of dazzling lights throughout the Lodge.
  • Meet-and-greets with favorite holiday characters, including Santa and Mrs. Claus.
  • Storytime with Mrs. Claus and fireside tales for all ages.
  • Scrooge Roasting and festive dance parties.
  • Spectacular holiday light shows and seasonal décor throughout the Lodge.
  • Cookie decorating and Christmas crafts.
  • Nutcracker performance and Christmas song medley dance show.
  • Christmas caroling and games with the Jolly Elves.
 
Guests can also warm up in White Water Bay, the indoor water park where it’s always 82 degrees and sunny. This tropical escape within the resort offers a welcome retreat from the frosty outdoors, making it the ideal winter getaway for families.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

About Six Flags Great Escape Resort
Six Flags Great Escape Resort is the quintessential location to play, stay and get away. This unique family vacation features a 200-suite, kid-friendly lodge with an indoor water park and a theme park that offers thrills for all ages. With rides, shows and attractions, an outdoor water park and the all-new The Bobcat coaster in 2024, Six Flags Great Escape is a family-friendly destination providing fun for everyone.

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11/13/2025 0 Comments

Millions of Lights, Magical Nights: Six Flags Entertainment Unwraps Dazzling Holiday Experiences Beginning Nov. 15

14 parks and resorts will showcase festive winter activities, live entertainment, seasonal treats and thrilling rides to make the season bright  
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Charlotte, N.C. — Nov. 13, 2025 -- Six Flags Entertainment Corporation (NYSE: FUN), North America’s largest regional amusement park operator, will unwrap dazzling holiday celebrations from coast to coast beginning Nov. 15. Ten parks will deliver magical celebrations that blend heartwarming traditions with high-energy thrills at WinterFest, Holiday in the Park, Knott’s Merry Farm and Christmas in the Park. 25 million twinkling lights, photos with Santa, festive décor, live entertainment, seasonal gifts and a limited-time menu of unique feasts and treats will join the parks’ iconic array of roller coasters and family rides to transform them into winter wonderlands of fun.

In addition, four of the company’s resort hotels will offer special winter stay experiences ranging from festive getaways to fully immersive holiday escapes with exclusive entertainment and magical surprises around every corner.
“This winter, we’re turning thrills into timeless holiday traditions,” said Christian Dieckmann, chief commercial officer for Six Flags. “Guests will be surrounded by millions of twinkling lights and joyful moments—from our iconic rides and slides to photos with Santa, live entertainment, festive shopping and a delicious lineup of seasonal treats. It’s all part of our commitment to creating unforgettable memories for families and friends, perfectly wrapped in the joy of the holidays.”
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Events will run select dates at these participating theme parks:
  • Canada’s Wonderland: WinterFest – Nov. 15, 2025 to Jan. 3, 2026
  • Knott’s Berry Farm: Knott’s Merry Farm – Nov. 21 to Jan. 4, 2026
  • Six Flags Mexico: Christmas in the Park – Nov. 27, 2025 to Jan. 18, 2026
  • Six Flags Fiesta Texas: Holiday in the Park – Nov. 22 to Dec. 23, 2025; plus New Year’s celebrations Dec. 26, 2025 to Jan. 4, 2026.
  • Six Flags Over Texas: Holiday in the Park – Nov. 23 to Dec. 31, 2025
  • Six Flags Magic Mountain: Holiday in the Park – Nov. 27, 2025 to Jan 4, 2025
  • Kings Island: WinterFest – Nov. 28 to Dec. 31, 2025
  • Carowinds: WinterFest – Nov. 28, 2025 to Jan 3, 2026
  • Six Flags Discovery Kingdom: NEW! WinterFest – Nov. 28 to Jan. 4, 2026
  • Hurricane Harbor Oaxtepec: Christmas in the Park – Dec. 20, 2025 to Jan. 4, 2026                  ​
Thrilling rides, dazzling lights and live entertainment
Across Six Flags Entertainment parks, millions of eye-popping lights will surround guests in a kaleidoscope of color. The parks will offer visual spectacles on magical midways framed in twinkling cheer, in radiant themed zones, beneath shimmering canopies and “dancing” on trees to the rhythm of holiday music.
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The thrills of the season will reach new heights as theme park favorites take on a merry twist, blending high-speed excitement with the magic of the holidays. Like Santa on his sleigh, guests will dash through the sky on some of their favorite roller coasters and family rides. Even the parks’ littlest guests will have a stocking full of adventures to explore.

A diverse array of live entertainment will capture the holiday spirit. From stirring tree lighting ceremonies and live bands to elaborate stage productions complete with powerful vocalists, high-energy dancers and even flying angels, each show will invite guests to step into a world full of breathtaking artistry, cultural flair, nostalgic charm or festive cheer.
Seasonal offerings and unique feasts and treats
uests will have the option to elevate their experience with a curated selection of festive and interactive offerings available exclusively during the holiday season. While selections vary at each park, they include:
  • St. Nick’s Pics – Step into Santa’s immersive world and capture the magical moment.
  • Unlimited Hot Chocolate – Refill a souvenir mug with chocolately goodness.
  • Interactive Bubble Wand – Unlock magical moments throughout the park with bubbles and lights.
  • Interactive Ornament – Watch as shows and interactive wands activate music and lights on this special toy.
  • Igloos – Cuddle up in a cozy, heated hideaway with optional upgrades for more merriment.
  • Ice Skating – Glide into fun with reserved time slots and skate rentals.
  • Cookie Decorating – Dazzle a sweet treat with icing, sprinkles and candy art.
  • S’mores Kits – Grab everything needed to toast the perfect fireside dessert.
  • Priority Ride Access – Give the gift of time with expedited ride access.
 
Each park will offer a unique holiday menu that reflects regional flavors and the imaginative creations of its executive chef. Whether guests favor sweet or savory tastes, they’ll have ample options to explore during each visit. Examples of regional specialties include:
  • Canada: Holiday Poutine, Montreal Melt and Blueberry Cobbler Hot Apple Cider.
  • Great Lakes: It’s a Wonderful Chop, Turkey Dinner Ball and Melting Snow Mocktail.
  • California: Roasted Chicken Tortilla Soup, Butternut Squash Soup Bread Bowl, French Onion Dip Burger and Mistletoe Margarita.
  • Texas: Country Fried Feast Cone, Snickerdoodle Sundae and Christmas Cranberry Punch Cocktail.
  • Southeast: Sweet & Tangy Pulled Pork Mac Bowl, Southern Bread Pudding and S’mores Hot Chocolate.
  • Mexico: Christmas Turkey Torta, Rosca de Reyes and Ginger Horchata.
More information can be found on each park’s website.
Giving the gift of unlimited fun
Season passes to Six Flags Entertainment parks provide an unbeatable value with world-class rides, signature entertainment, events, special perks and more. “They’re the perfect gift for families and friends looking for exciting ways to make memories together. Our parks are running limited-time holiday offers that are too good to pass up. While guests need to act now to take advantage of the savings, the passes will deliver fun long after the holiday season is over,” Dieckmann said.

Through Dec. 1, the company will have special offers for its 2026 Silver Pass:
  • Six Flags Over Texas, Over Georgia, Discovery Kingdom, Magic Mountain, Fiesta Texas, and Great Adventure will offer guests the opportunity to gain unlimited access in 2025 and through Labor Day 2026 plus free parking for the cost of a “Good Any Day Ticket.”
  • Six Flags St. Louis, Great America, Frontier City, Darien Lake and New England will offer guests the opportunity to buy a one-day ticket and get the summer for free. This offer will include free parking.
Each park’s website will detail its offerings and inclusions.
Resorts provide thrilling holiday escapes
Guests can turn a day of fun into a multi-day retreat with a visit to one of Six Flags’ resort hotels. Offerings will vary from fun and festive to totally immersive. Holiday escapes will be available at the following resorts:
  • Six Flags Great Escape Lodge (Lake George, NY): Holiday at the Lodge – Nov. 28 to Dec. 24, 2025. This visit to the Adirondack Mountains will include festive décor, themed activities, live entertainment and unlimited access to the indoor waterpark. Guests can enjoy rooms as low as $99 plus tax per night if booked by Dec. 7. Offer valid on stays through April 30, 2026. Rooms limited, promo code CYBER.
  • Castaway Bay (Sandusky, OH): Nov. 21 to Dec. 31, 2025. This resort near the southern shore of Lake Erie will include themed activities, meet and greets with Santa and admission to the indoor waterpark.
  • Knott’s Hotel (Buena Park, CA): Nov. 21, 2025 to Jan 4, 2026. Located between Los Angeles and San Diego, this hotel will include all-day drink wristbands, hotel parking, admission to Knott’s Merry Farm and a breakfast buffet option.
  • Schlitterbahn Waterpark & Resort (New Braunfels, TX): This resort in the San Antonio metropolitan area is perfectly positioned for great getaways to the Texas Hill Country, beautifully decorated for the holidays. Resort open daily (waterpark closed).
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For a complete listing of event dates, links to tickets and more, visit www.sixflags.com or each park and resort’s website.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

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11/11/2025 0 Comments

Wild Adventures Christmas Wild & Bright Set to Return

South Georgia's Largest Christmas Event to Deliver New Additions and Festivities
VALDOSTA, Ga. – Wild Adventures Theme Park announced its annual holiday event, Wild Adventures Christmas Wild & Bright, is set to return with new attractions. The region’s largest Christmas celebration will run on select days starting on November 21 through New Year’s Eve.
 
“The Christmas spirit is brighter and wilder than ever,” said Asher Raymond, public relations specialist. “Guests can experience fantastic displays glowing with over two million lights, like Twinkling Timbers and Woodland Outpost, try some Christmas tasty treats, meet their favorite Christmas characters and see outstanding festive entertainment.”
 
Guests will become immersed in the holiday lights once the sun goes down. The Tree Lighting Ceremony features South Georgia’s largest Christmas tree, and each evening a lucky child will get the chance to flip the switch to light up the winter night sky. The Wonder Walk transforms the Alapaha Trail into a captivating realm of twinkling magic, while the Woodland Outpost creates a bright and festive area with displays featuring towering reindeer with glowing flowing horns. Guests can stroll through the hanging lights stretched across the canopy of the Twinkling Timbers. The Safari Train will get a sweet overlay, as the Candy Cane Express takes guests on a sugar-fueled adventure through all things red and white to head to Candy Cane Town.
 
Along with magnificent lights, a lineup of holiday entertainment will be found across the park. The Carol of the Animals Lake Show is the event’s largest attraction, featuring an animated musical light show on seven towering Christmas trees floating in the center of the lake. The Miracle of Christmas – A Living Nativity is a show that will move guests telling the story of Christ’s birth. The Spirit of Christmas is a show for all ages that is equal parts holly and jolly, as Santa’s Elves put the finishing touches on Christmas. The Holiday Horizon Drone Show will create a glimmering holiday spectacle for all to see on December 20.
 
Guests can meet Santa Claus at Santa’s Outpost, where kids can experience Santa’s Snow Storm Party, hear stories and decorate cookies with Mrs. Claus, and write a letter to Santa before a holiday photo. Guests can also experience Holly Jolly Junction, where Rudolph the Red Nose Reindeer and his companions come alive. Guests can immerse themselves in a unique character experience as Rudolph, Clarice, and Bumble the Abominable Snow Monster make their festive appearance, offering an exclusive holiday experience.
 
Christmas Wild & Bright also introduces a new special menu of festive treats for guests to try. Tasty treats can be found across the park, from Hot Chocolate Fried Oreos, Stuffing Stackers, to Eggnog Milkshakes. Guests can purchase these items al a carte or purchase the Christmas Dining Pass for $30, which includes one meal, two snacks and unlimited soda refills.
 
“There is holiday fun to be had for all at Wild Adventures Christmas Wild & Bright,” Raymond said. “Everyone in the family can create unforgettable memories while they’re riding their favorite rides, making s’mores around the fire or taking group photos with the dazzling Christmas lights. This event creates holiday traditions that are worth repeating.”
 
Wild Adventures Christmas Wild & Bright is included with park admission or a Season Pass. 2026 Season Passes are on sale for as low as $89.99, which has been extended through November 16. Each pass includes admission for the rest of this year and all of 2026. Guests who buy a 2026 Season Pass during the sale will receive additional Digital Holiday Bring-A-Friend tickets to use during Wild Adventures Christmas Wild & Bright – which is up to $180 in value. Returning passholders from 2023, 2024 and 2025 receive additional renewal savings.
 
For more information about special offers, operating hours and upcoming events, visit WildAdventures.com.
 
About Wild Adventures Theme Park 
Wild Adventures Theme Park, located in Valdosta, Ga., halfway between Atlanta and Orlando off I-75, is a 170-acre destination where families can ride, slide, and explore all in one place. A Herschend Family Entertainment property, the park is home to more than 35 rides, hundreds of exotic animals, a full calendar of concerts and special events, and Splash Island Waterpark, ranked among the “Top 30 Waterparks” by U.S. News & World Report. Wild Adventures has been recognized as one of the Most Affordable Theme Parks in America by Travel + Leisure and named the Most Thrilling Theme Park in Georgia by FinanceBuzz. It is also home to the Good Sam-rated 10/10★/10 Wild Adventures Safari Campground, one of the highest-rated campgrounds in the nation. 
 
About Herschend Family Entertainment 
Wild Adventures is part of Herschend’s family of brands. Herschend is the world’s largest family-held themed attractions company, with a portfolio of more than four dozen properties, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide. While each brand is unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Together, we love in all we do, every day—caring for one another, welcoming our guests with warmth, and making a positive difference in our communities. For more information, visit www.herschendenterprises.com. ​

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