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Industry News

8/18/2026 0 Comments

Six Flags Discovery Kingdom Celebrates Fall with Tricks and Treats and Oktoberfest

Family-friendly Halloween fun, seasonal entertainment and festive fall flavors
take over the park this autumn
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VALLEJO, Calif. — Aug. 18, 2026 — This fall, Six Flags Discovery Kingdom invites families to celebrate the season with a lineup of festive experiences, seasonal entertainment and family-friendly fun as Tricks and Treats and Oktoberfest return on select dates beginning Sept. 12.
 
From trick-or-treating and live Halloween shows to seasonal food, live music and favorite rides, guests can enjoy a full day of fall traditions in a uniquely Northern California setting. Combined with the park's world-class animal experiences, family attractions and thrill rides, the seasonal lineup creates the perfect destination for guests looking to make fall memories together.
 
"This fall, Six Flags Discovery Kingdom will be filled with seasonal traditions, family-friendly entertainment and unforgettable experiences," said Bill Mullen, park manager of Six Flags Discovery Kingdom. "Whether guests are enjoying trick-or-treating, live shows, festive food or animal encounters that inspire an appreciation for wildlife and conservation, there's something special waiting for every member of the family as we celebrate the season together."
 
Tricks and Treats
Saturdays and Sundays, Sept. 19 - Nov. 1
Family Halloween starts here. Designed for guests of all ages, Tricks and Treats brings together Halloween-themed activities, interactive entertainment and seasonal surprises in a fun, family-friendly environment.
 
Highlights include:
  • Hay maze
  • Trick-or-treating
  • Live Halloween shows
  • Favorite rides and attractions
  • Halloween surprises throughout the park
 
Throughout the event, families can enjoy festive decorations, seasonal entertainment and memorable experiences designed to capture the spirit of Halloween in a not-so-scary setting.
 
Oktoberfest
Saturdays and Sundays, Sept. 12 - Nov. 1
Fall tastes better at Oktoberfest. Guests can celebrate the flavors and traditions of the season with live entertainment, refreshing beverages and specialty food offerings throughout the park.
 
Festival highlights include:
  • Live bands
  • Ice-cold brews
  • Oktoberfest-inspired food offerings
  • Seasonal flavors and beverages
  • Festive atmosphere throughout the day
 
Whether visiting with family or gathering with friends, Oktoberfest offers the perfect opportunity to relax, enjoy great food and soak in the sights and sounds of fall.
 
The Best Way to Experience Fall at Six Flags Discovery Kingdom
The best way to enjoy Tricks and Treats, Oktoberfest presented by Cash App and everything Six Flags Discovery Kingdom has to offer is with a 2027 Gold Pass or Prestige Pass, available now at the lowest price guests will see this season and next. New passholders can enjoy unlimited visits through the remainder of 2026 and all of 2027, including seasonal events, free parking benefits and access to parks throughout the Six Flags West region. Guests must purchase by Sept. 7 to receive launch pricing and promotional offers.
For more information about fall events, operating dates and 2027 Season Passes, visit www.sixflags.com/discoverykingdom.
 
About Six Flags Entertainment Corporation
We are North America’s largest regional amusement-resort enterprise. The Company operates a premier portfolio of 20 amusement parks, 14 water parks, and nine resort properties across 13 U.S. states, Canada, and Mexico, as well as an amusement park in Saudi Arabia. Focused on its purpose of creating FUN, thrills, and a lifetime of memories, Six Flags provides immersive entertainment to millions of guests every year with world-class coasters, themed rides, and thrilling water parks powered by beloved intellectual property such as Looney Tunes®, DC Comics®, and PEANUTS®.

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8/18/2026 0 Comments

Dorney Park Unleashes Pennsylvania's Ultimate Halloween Night Out

All-New Blair Witch: No Signal, New Nightly Spectacular The Conductor, Seven Haunted Mazes and Nighttime Thrills Headline Pennsylvania's Ultimate Halloween Night Out
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ALLENTOWN, Pa. — Aug. 18, 2026 — The legend is real this fall at Dorney Park. Dorney Park today announces one of its most immersive Halloween lineups ever as Halloween Haunt presented by SNICKERS® returns on select nights beginning Sept. 18, transforming Pennsylvania's premier amusement park into the region's ultimate Halloween night out. Headlined by the debut of Blair Witch: No Signal, an all-new haunted maze inspired by the legendary horror franchise The Blair Witch Project®, Halloween Haunt will immerse guests in a world of chilling scares, unforgettable entertainment and nighttime thrills.
 
As part of Six Flags Entertainment's largest Halloween celebration in company history, Dorney Park's 2026 lineup features seven haunted mazes, including the all-new Blair Witch: No Signal, five scare zones, four live entertainment experiences and nighttime thrills that transform the park after dark.
 
When the sun is shining, families can enjoy Tricks and Treats, a festive daytime Halloween celebration featuring trick-or-treating, costume contests, live entertainment and seasonal surprises for guests of all ages.
 
"Fall is one of the most exciting times of the year at Dorney Park," said Kim Solis, park manager of Dorney Park. "The debut of Blair Witch: No Signal brings an iconic horror legend to Halloween Haunt, joining six other haunted mazes, five scare zones and new live entertainment. From daytime family fun to unforgettable scares after dark, Dorney Park is the premier destination for Halloween thrills and fall fun in Lehigh Valley and beyond."
 
Halloween Haunt: Fright by Night
Select Nights Sept. 18 - Oct. 31
 
As darkness falls, Dorney Park transforms into a nightmare where monsters roam the park, fog engulfs the pathways and every corner holds a new surprise.
 
This year's Halloween Haunt features:
  • Seven haunted mazes
  • Five immersive scare zones
  • Four live entertainment experiences
  • Nighttime ride experiences
  • Seasonal food and beverage offerings
  • Hundreds of monsters throughout the park
 
NEW FOR 2026: Blair Witch: No Signal
Step into the legend of The Blair Witch Project and venture deep into the mysteries of the Black Hills Forest. In near-total darkness, you'll navigate environments inspired by the world of the franchise, including winding trails, abandoned camps, eerie ritual sites and the infamous Rustin Parr House as the forest itself seems to close in. Reality unravels within. Experience Blair Witch: No Signal.
 
Making its debut exclusively at Dorney Park and Six Flags Great America, this all-new haunted maze brings one of horror's most enduring legends to life through immersive environments, haunting encounters and relentless supernatural terror.
 
NEW LIVE SHOW: The Conductor
New this year, guests can experience The Conductor, a powerful live entertainment spectacular inside the McTavish Steel Yard.
 
This 12-minute drumming and violin production tells the story of tortured spirits haunting a forgotten steel mill, led by an otherworldly violinist known only as The Conductor. Through thunderous percussion, original staging, pyrotechnics and performances inspired by some of the most recognizable songs of the last five decades, the show brings the haunted mill roaring back to life every night.
 
Nighttime Thrills Beyond the Mazes
The fear extends throughout the park as Dorney Park's roller coasters and thrill rides transform after dark. Immersive lighting, atmospheric fog and the darkness of the night create entirely new experiences on some of the park's most popular attractions, giving guests even more ways to experience Halloween Haunt beyond the walls of the mazes.
 
Combined with roaming monsters, themed scare zones and live entertainment, Halloween Haunt delivers a complete Halloween experience unlike any other in Pennsylvania.
 
Tricks and Treats: Family Fun by Day
Saturdays and Sundays, Sept. 19 - Nov. 1
Before the scares begin each evening, families can enjoy a playful Halloween celebration designed for guests of all ages.
 
Highlights include:
  • Trick-or-treating
  • Costume contests
  • Live Halloween shows
  • Family-friendly entertainment
  • Favorite rides and attractions
  • Halloween-themed surprises throughout the park
 
From young ghosts and goblins to lifelong Halloween fans, Tricks and Treats offers a fun-filled day of fall entertainment before Halloween Haunt takes over after sunset.
 
Haunted Attractions Passes
Guests can enhance their experience with Haunted Attractions Pass options that provide access to haunted mazes throughout Halloween Haunt.
 
Options include:
  • Haunted Attractions Pass
  • All Season Haunted Attractions Pass
  • Haunted Attractions Express Pass
 
Guests must have valid park admission, a season pass or membership, plus a Haunted Attractions Pass to experience haunted mazes.
 
2027 Season Passes Offer the Best Value of the Season
The best way to experience Halloween Haunt and everything Dorney Park has to offer is with a 2027 Gold Pass or Prestige Pass, available now at the lowest price guests will see this season or next.
 
Benefits include:
  • Unlimited visits through the remainder of 2026 and all of 2027
  • Access to Halloween Haunt, Tricks and Treats and seasonal events
  • Free general parking
  • Regional park access
  • Food, merchandise and ticket discounts
  • One bonus Bring-A-Friend Free ticket for eligible purchases through Sept. 7
 
The value extends beyond Dorney Park, with regional access allowing guests to visit participating Six Flags parks, including Six Flags Great Adventure, which celebrates the return of the beloved Holiday in the Park event this winter, and the debut of Bakunawa, the world's tallest and fastest spinning coaster, in 2027.
 
For more information about Halloween Haunt, Tricks and Treats and 2027 Season Passes, visit www.dorneypark.com.
 
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator, with 20 amusement parks, 14 water parks and nine resort properties across 13 states in the U.S., Canada, and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®.

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8/18/2026 0 Comments

Halloween Haunt Returns to Kings Dominion Sept. 18

All-New DIABLO®: The Infernal Path, Four New Live Shows and Family Fall Fun Headline Halloween Haunt's Most Entertainment-Packed Season in Years
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DOSWELL, Va. — Aug. 18, 2026 — When darkness falls, the screams rise. Kings Dominion today announced one of its most ambitious Halloween entertainment lineups ever as Halloween Haunt returns on select dates beginning Sept. 18, transforming the park into a massive nighttime playground where thrills and scares collide.
 
As part of Six Flags Entertainment's largest Halloween celebration in company history, Kings Dominion will feature the debut of DIABLO: The Infernal Path, an all-new haunted maze inspired by Blizzard Entertainment's legendary video game franchise, five park-original haunted mazes, five immersive scare zones, five live shows, nighttime ride experiences and a completely reenergized entertainment lineup featuring four new shows.
 
By day, families can enjoy the return of Tricks and Treats, a festive Halloween celebration featuring trick-or-treating, costume contests, live entertainment and seasonal surprises for guests of all ages.
 
"This fall, Kings Dominion will be the place where Virginia's Halloween season comes to life," said Jennifer Schofield, park manager of Kings Dominion. "With the debut of DIABLO: The Infernal Path, four new live shows, immersive scare experiences, nighttime thrills and family-friendly fun during the day, guests can enjoy a complete Halloween celebration packed with energy, entertainment and excitement from open to close."
 
Halloween Haunt
Select Dates Sept. 18 - Nov. 1
After dark, Halloween Haunt transforms Kings Dominion into a world where monsters roam freely, screams echo through the park and every shadow hides something sinister.
 
The 2026 lineup includes:
  • Six haunted mazes
  • Five immersive scare zones
  • Five live entertainment experiences
  • Nighttime rides and attractions
  • Specialty seasonal food and beverages
  • Hundreds of monsters throughout the park
 
NEW FOR 2026: DIABLO: The Infernal Path
Step into Blizzard Entertainment's legendary Diablo franchise and enter a dark gothic world consumed by Evil. Face Diablo, Lilith, Mephisto and Baal as you journey through cursed cathedrals, ancient rituals and unspeakable horrors. Every step along Diablo: The Infernal Path pulls you deeper into the nightmare. Do you dare enter? Experience Hell like you've never imagined.
 
Making its debut at Kings Dominion during Diablo's 30th anniversary celebration, this first-of-its-kind attraction immerses guests inside the world that has captivated more than 100 million players around the globe. Guests will come face-to-face with some of the franchise's most legendary demons as they navigate a realm fractured by dark ritual, ancient power and unimaginable evil.
 
Four New Live Shows Debut This Fall
Halloween Haunt's entertainment lineup expands significantly in 2026 with four all-new productions that add fresh energy, humor and horror throughout the park.
 
  • Sink the Jerk
  • This interactive carnival-style attraction challenges guests to sink a loud-mouthed performer and become part of the show.
 
  • Skeleton Crew
  • Watch skeletons perform in a high-energy cirque spectacular where every scream from the audience pushes the performers to attempt even bolder feats.
 
  • Wake the Dead
  • Franklin Earl Anderson Rochester is dead and his family has gathered for the reading of his will. What follows is a musical mystery where dancing, drama and audience participation collide. Guests help determine who murdered Rochester and decide the family's fate.
 
  • The Witch Sisters
  • These mischievous sisters bring magic, music and Halloween mischief to Kings Dominion in an entertaining new daytime experience for families.
 
Returning Favorite: Heads Will Roll
The fan-favorite production returns to Halloween Haunt with even more dark humor and twisted surprises.
Heads Will Roll is back for more and a bit more bloodthirsty than guests might recall.
 
Nighttime Thrills Take Over the Park
The fear doesn't stop at the haunted attractions.
 
As darkness descends, Kings Dominion's world-class rides and roller coasters transform into entirely different experiences. The combination of darkness, atmospheric lighting, fog and immersive soundscapes turns every ride into an unforgettable nighttime adventure.
 
Guests can experience the park's record-breaking attractions, including Rapterra, the world's tallest and longest launched wing coaster, under the eerie glow of Halloween Haunt.
 
Tricks and Treats: Family Fun by Day
Select Dates Sept. 19 - Nov. 1
Before the monsters emerge each evening, families can enjoy a playful Halloween celebration designed for guests of all ages.
 
Highlights include:
  • Trick-or-treating
  • Costume contests
  • Live Halloween shows
  • Family-friendly entertainment
  • Favorite rides and attractions
  • Seasonal characters and surprises
 
Tricks and Treats offers the perfect way for families to celebrate the season with interactive activities, festive decorations and unforgettable fall memories.
 
The Best Way to Experience Halloween Haunt
Guests can enhance their visit with Haunted Attractions Passes, which provide access to haunted mazes throughout the event.
 
Available options include:
  • Haunted Attractions Pass
  • All Season Haunted Attractions Pass
  • Haunted Attractions Express Pass
 
Guests must have valid park admission, a season pass or membership, plus a Haunted Attractions Pass to experience haunted mazes.
 
2027 Season Passes Available at the Lowest Price This Year and Next
The best way to experience Halloween Haunt and everything Kings Dominion has to offer is with a 2027 Gold or Prestige Season Pass.
 
Guests who purchase now receive:
  • Unlimited visits for the rest of 2026 and all of 2027
  • Access to Halloween Haunt, Tricks and Treats and other seasonal events
  • Free general parking (restrictions apply)
  • Admission to parks throughout the Six Flags East Region, including Six Flags Great Adventure, Carowinds and Six Flags Over Georgia – all celebrating the holiday season with winter events
  • Merchandise, food and ticket discounts
  • One bonus Bring-A-Friend Free ticket for eligible purchases through Sept. 7
 
Prestige Passholders also receive access to every Six Flags park across North America, preferred parking, complimentary fountain beverages, a free single-use Fast Lane per visit and additional VIP benefits.
 
For more information about Halloween Haunt, Tricks and Treats and 2027 Season Passes, visit www.sixflags.com/kingsdominion.
 
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator, with 20 amusement parks, 14 water parks and nine resort properties across 13 states in the U.S., Canada, and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®.

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8/18/2026 0 Comments

Fright Fest Returns to Six Flags Fiesta Texas Sept. 11

All-New The Conjuring Universe™ Maze, Two New Scare Zones, Expanded Interactive Experiences and Family Fall Festivals Headline 2026 Season​
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SAN ANTONIO, Texas — Aug. 18, 2026 — Six Flags Fiesta Texas today announced its biggest and most immersive Halloween season ever as Fright Fest returns on select dates Sept. 11 through Nov. 1 with more scares, more atmosphere and more ways to experience Halloween than ever before.
 
As part of Six Flags Entertainment's largest Halloween celebration in company history, Six Flags Fiesta Texas will unleash an unmatched lineup headlined by an all-new The Conjuring Universe maze, a reimagined nightmare based on the iconic horror franchise, alongside the return of SAW®: Legacy of Terror, four park-original haunted mazes, seven scare zones, award-winning live entertainment, nighttime thrill rides and expanded interactive experiences that transform the entire park after dark.
 
During the day, families can enjoy Tricks and Treats and Oktoberfest presented by Cash App, creating a complete fall experience that seamlessly shifts from festive family fun to pulse-pounding terror.
 
"Everything about Halloween at Six Flags Fiesta Texas is bigger in 2026," said Robert Bustle, park manager of Six Flags Fiesta Texas. "From iconic horror franchises and immersive scare zones to expanded interactive experiences, live entertainment and family-friendly daytime events, we're delivering our most ambitious Halloween season ever. Whether guests come for the scares, the food, the atmosphere or the rides after dark, there's never been a better time to experience fall at Fiesta Texas."
 
Fright Fest
Select Nights Sept. 11 - Nov. 1
After sunset, Six Flags Fiesta Texas transforms into a fully immersive nightmare where monsters roam the streets, fog blankets the pathways and guests become part of the story.
 
This year's lineup features:
  • Six haunted mazes
  • Seven immersive scare zones
  • Nine live entertainment experiences
  • Nighttime rides in the dark
  • Expanded interactive lantern experiences
  • Specialty seasonal food and beverages
 
Returning Horror Franchise Attractions
The Conjuring Universe (All-New Maze Experience)
Based on the iconic horror franchise: enter the Warrens' occult museum where their most terrifying cases await. Face Annabelle's malevolent stare, flee from The Nun's unholy presence, and survive the Perron farmhouse's demonic forces. Each cursed artifact awakens ancient evil. Tonight, you're not just observing their cases; you've become part of them.
 
SAW: Legacy of Terror
Welcome to the ultimate trial of survival in SAW: LEGACY OF TERROR. Plunge into the depths of Jigsaw's twisted mind as you traverse iconic scenes inspired by the SAW films. Think you can escape some of John Kramer's most diabolical contraptions before time runs out?
 
New Scare Zones for 2026
Cirkus Bezerkus: Big Top Terror
Guests step into a faded golden-age circus where carnival games line the path, sideshow performers lure guests closer and sinister clowns stalk the crowds from the shadows. Once a celebrated traveling spectacle, this circus is now desperate for an audience once again. Guests who wander beneath the big top may discover they've become part of the show in this macabre new nightmare.
 
Alley of the Dead
These streets used to be beautiful. Today, they belong to the dead. Years ago, a corrupt corporation dumped toxic waste into the alley, leaving it to decay beneath flickering neon lights and glowing barrels of ooze. Its inhabitants became zombie punks and alley-dwelling creatures who now rule the darkness. This alley changes all who enter.
 
Returning Haunted Attractions and Scare Zones
In addition to the iconic horror franchises, guests will encounter original nightmares and returning fan favorites throughout the park, creating a fully immersive Halloween environment around every corner.
 
Expanded Interactive Lantern Experience
Returning by popular demand, Fiesta Texas' interactive lantern program returns larger than ever with more than 25 interaction points throughout the park. Using specialty lanterns, guests can trigger hidden effects, awaken lurking monsters and unlock immersive surprises woven directly into the Fright Fest experience.
 
Nighttime Thrills
As darkness falls, the park's world-class roller coasters and thrill rides take on an entirely different personality. Dense fog, dramatic lighting, haunting soundscapes and the darkness of the Texas night transform favorite attractions into unforgettable Halloween experiences.
 
Family-Friendly Fun Returns During the Day
Tricks and Treats
Saturdays and Sundays, Sept. 12 - Nov. 1
Before the monsters emerge, families can enjoy a playful Halloween celebration filled with festive activities, entertainment and seasonal surprises.
 
Highlights include:
  • Trick-or-treating
  • Costume contests
  • Live Halloween shows
  • Family-friendly entertainment
  • Favorite rides and attractions
  • Seasonal surprises throughout the park
 
Designed for guests of all ages, Tricks and Treats delivers a memorable daytime Halloween experience before Fright Fest takes over each evening.
 
Oktoberfest
Select Dates Sept. 5 - Oct. 31
Guests can celebrate fall traditions Texas-style during Oktoberfest.
 
Festival highlights include:
  • Live bands and entertainment
  • Ice-cold brews
  • Specialty Oktoberfest food offerings
  • Seasonal flavors and beverages
  • Festive atmosphere throughout the day
 
With authentic tastes, live music and festive energy, Oktoberfest provides the perfect complement to Fiesta Texas' Halloween entertainment lineup.
 
Best Time to Buy: 2027 Season Passes On Sale Now
Guests can currently purchase a 2027 Gold Pass or Prestige Pass at the lowest price they'll see this season or next.
 
New passholders receive:
  • Unlimited visits for the rest of 2026 and all of 2027
  • Admission to Fright Fest, Tricks and Treats and holiday events
  • Access to Six Flags Fiesta Texas and Schlitterbahn New Braunfels through the Texas region pass program
  • Free parking benefits
  • Discounts on food and merchandise
  • One bonus Bring-A-Friend Free ticket for eligible purchases made by Sept. 7
 
Passholders will also be among the first to experience Werewolf Gorge, the world's longest family launch coaster debuting at Six Flags Fiesta Texas in 2027.
 
For more information about Fright Fest, Tricks and Treats, Oktoberfest and 2027 Season Passes, visit www.sixflags.com/fiestatexas.
 
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator, with 20 amusement parks, 14 water parks and nine resort properties across 13 states in the U.S., Canada, and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®.
 
About Warner Bros. Discovery Global Experiences
Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.’ world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery’s Revenue & Strategy division.

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8/13/2026 0 Comments

DISNEY AND FORMULA 1 EXTEND THEIR COLLABORATION THROUGH 2028 AND WELCOME DISNEY AND PIXAR'S CARS

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Extension deepens the Disney and Formula 1® relationship, while Lightning McQueen races into the FORMULA 1® GRAN PREMIO D'ITALIA AT MONZA to mark the 20th anniversary of Pixar’s Cars
​ANAHEIM, Calif. (August 13, 2026) -- Today, Disney and Formula 1® announced an extension of their collaboration, taking the program through 2028 and marking the next chapter of the global program with the addition of Disney and Pixar’s Cars. The news was unveiled at D23: The Ultimate Disney Fan Event, where fans can visit the Disney Store booth for a first look at the all-new Disney and Pixar Cars Collection with Formula 1®. Throughout the convention weekend, D23 attendees can also experience the collaboration firsthand at the Disney x Formula 1® Fuel the Magic Photo Experience.
 
Launched in 2025, the collaboration blends Disney storytelling and racing fandom through immersive experiences, engaging content, and bespoke merchandise for fans worldwide. The 2028 extension adds a full new season beyond the original plan, while the addition of Pixar’s Cars expands the collaboration beyond Mickey & Friends for the first time.
 
"Our mission with the F1 partnership is to bring Disney magic to fans in unexpected and creative ways, whether they're watching at home, trackside or engaging on social,” said Joss Hastings, Senior Vice President Marketing at Disney Consumer Products. “Building on the momentum established with Mickey & Friends, expanding our relationship to include Pixar’s Cars at Monza GP presents an exciting opportunity to ‘Fuel the Magic’ and bring together two fandom communities that share the same love of speed, spectacle, and heart. The future of this collaboration belongs to those fans, and our goal is to continue building moments that celebrate their passion."
​"The success of our partnership with Disney has demonstrated what's possible when two globally loved brands come together around a shared vision for creativity, storytelling and fan engagement. Extending our relationship reflects the strength of that collaboration, and our ambition to continue creating new experiences for fans around the world,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “This merchandise collection is a natural next step and brings together the excitement of Formula 1 with Disney and Pixar's Cars in a way that feels both authentic and nostalgic. For many fans, Cars was an early introduction to the thrill of racing, making this collaboration a fun way to celebrate the enduring appeal of the sport through characters that generations have come to know and love."
A Growing Global Fan Movement
The collaboration has showcased Mickey & Friends in fun and unexpected ways across major cultural moments, growing into a fan experience spanning entertainment, merchandise, content, and community impact:
 
  • Formula 1® Las Vegas Grand Prix 2025: Debut of the collaboration with a one-of-a-kind Disney Live Entertainment performance at the Fountains of Bellagio and appearance from the Disneyland Band, plus the debut of the Disney x Formula 1® merchandise collection.
  • Formula 1® Chinese Grand Prix 2026: Kickoff of original WEBTOON content, Formula 1® show car at Shanghai Disneyland Resort and Fan Zone retail pop-ups, featuring race-specific and core merchandise collections.
  • Formula 1® Grand Prix du Canada 2026: Extension of the collaboration into F1® ACADEMY™, spotlighting Minnie Mouse and Daisy Duck in race-ready looks, dedicated merchandise and race-weekend experiences aimed to inspire the next generation of women in motorsport.
  • Formula 1® British Grand Prix 2026: Disney and Formula 1® expanded their collaboration beyond the track through a Make-A-Wish® initiative, unveiling a custom Mickey Mouse-inspired racing helmet that was signed by 20 current Formula 1® drivers. After attracting 199 bids from 28 bidders across 12 countries, the one-of-a-kind collectible sold for a record-breaking £151,000 ($201,000 USD) with net proceeds* from the sale donated to Make-A-Wish International, making it the highest-value charitable item ever sold on F1® Authentics.
 
Following the success of the record-breaking Make-A-Wish auction, a second custom Mickey Mouse-inspired Bell Racing helmet will be showcased at D23: The Ultimate Disney Fan Event, giving fans the opportunity to see the design up close. Fans in the U.S. can also enter a Prizeo sweepstakes for a chance to win a replica version, with net proceeds* benefiting Make-A-Wish America and helping extend the initiative’s impact.
 
Lightning McQueen at Monza
For two decades, Cars has thrilled fans through films, products and Disney Parks attractions. Now, Piston Cup champion Lightning McQueen arrives in Monza in an all-new look. Set against one of motorsport's most prestigious race weekends, the experience creates a landmark crossover moment for Cars and Formula 1® fans alike.
 
Disney and Pixar’s Cars Collection with Formula 1® at D23
Fans attending D23: The Ultimate Disney Fan Event can shop the new Disney and Pixar’s Cars Collection with Formula 1®, including six new Disney Store first to market items. The collection will be on display at the Disney Store booth throughout the convention weekend including a Disney Store exclusive pin, hat and fleece as well as die-cast vehicles from Mattel. Disney and Pixar’s Cars Collection with Formula 1® will be available to shop online at DisneyStore.com on August 14 at 9 a.m. before select items become more widely available on August 27, arriving on the Formula 1® Official Online Store and at the Formula 1® Gran Premio D’Italia 2026 in Monza this September.
 
Fuel the Magic Continues Off the Track
Fans can continue to "Fuel the Magic" year-round through original content, including the WEBTOON comic series, and shop Disney x Formula 1® and Disney x F1 ACADEMY™ products on the F1 Store and DisneyStore.com. More details on 2028 season activations will follow in the coming months.
 
Follow along via @mickeymouse, @f1, @f1academy, and @pixarcars, and using #FuelTheMagic.
 
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About Disney Consumer Products: Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
 
About Formula 1®: Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
 
About Disney and Pixar’s Cars 20th Anniversary: 20 years ago, a hotshot, rookie race car took an unexpected detour on a forgotten stretch of Route 66, landing himself in the sleepy town of Radiator Springs. In that small but loyal community, Lightning McQueen would learn more about friendship, dedication, and teamwork than his previous life in the fast lane could ever have taught him. Two decades after Disney and Pixar’s Cars premiered, the fans’ love for McQueen, Mater, Sally, Doc Hudson and the rest of the Radiator Springs crew, races on.

Fans of all ages have embraced the fun, friendship & fast-paced adventures of Cars through numerous films, Cars Land at Disney’s California Adventure, dynamic product lines, books, games, and many themed experiences. The world of Cars has also spawned numerous shorts and series, with much more to be discovered down the road!

Join the milestone celebration as we hit the road for Cars’ 20th anniversary and rediscover that life is really about the journey, not the finish line. Disney and Pixar’s Cars now streaming on Disney+
 
*Net proceeds include all revenue received for the helmets/products minus vendor, transaction, tax or logistics related expenses

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